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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Lego Mini Cooper coming in August [w/video]

Lego isn't just for kids anymore. A while back, the company cleverly realized that adults liked its connecting blocks as much as kids but wanted a more sophisticated project to take on. It offers a whole set of Expert models, including a wickedly cool Volkswagen Bus from a few years ago. Now, it's taking aim at automotive enthusiasts again with the recently announced classic Mini Cooper set due to go on sale on August 1 for $99.99.
This is a seriously cool Lego model. At nine inches long, five inches wide and four inches tall, the car is certainly compact (as a Mini should be), but it contains 1,077 pieces. It's finished in the classic Mini look with a British Racing Green body with white roof, hood stripes and mirror caps. The doors, hood and trunk all open up, and there's even a little, simulated engine. The interior includes features like a turning steering wheel and movable gearshift and handbrake. In the boot, there is a cute picnic set, and even a spare tire hidden under the floor. If you want to show off your handiwork after it's built, the roof is removable to peer inside.
Expect dads around the world to be unwrapping these when the holidays roll around. Scroll down to watch one of Lego's designers detailing its latest set and read the full release about it, below. The gallery shows the Mini off from all of its blocky angles, as well.

Jamaican bobsled team pushes a Mini around town to keep Olympic dream alive

PETERBOROUGH, England — The Jamaican bobsleigh team is used to training without snow, but the coronavirus lockdown has seen its male athletes resort to pushing a car around the streets of an English city to stay in shape, with an eye on Olympic qualification. Some residents of Peterborough have offered their help to Shanwayne Stephens and Nimroy Turgott as they push a Mini down the road, before realizing it is part of a new training regime to work around the closure of gyms in England. "We had to come up with our own ways of replicating the sort of pushing we need to do. So that's why we thought: why not go out and push the car?" Stephens, 29, told Reuters. "We do get some funny looks. We've had people run over, thinking the car's broken down, trying to help us bump-start the car. When we tell them we're the Jamaica bobsleigh team, the direction is totally different, and they're very excited." The couple said they had been inspired by the 1988 Calgary Winter Olympics men's bobsleigh team, immortalized in the 1993 film "Cool Runnings." But they said they aimed to qualify for the Beijing Winter Olympics in 2022 and then outperform the 1988 team, who did not officially finish the four-man bob competition after crashing. "Those guys set a legacy, and a movie came out of it. For me personally, I want to surpass that level, and even go beyond that," Turgott, 27, said. Turgott, who normally lives in Jamaica, has been staying with Stephens since January, and the pair had always planned to do summer training in Britain, albeit in gyms rather than on roads. "If you're able to do the same sort of training without the same equipment, then you should be able to achieve more with the right equipment," he said. The pair are focused on qualifying for Beijing 2022. While the woman's team competed for the first time in 2018 in Pyeongchang, South Korea, the men's team failed to qualify. "The last Olympics, we missed it by one slot. And now we are using that experience as our motivation moving forward," Turgott said.   Weird Car News MINI