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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini lifts veil on refreshed Countryman in New York

When Mini introduced the Countryman in 2010, it emerged as the brand's first crossover, its first five-door model and its first to offer all-wheel drive. It also arrived mid-lifecycle in the last generation of Mini Cooper hatchback, with which it shares little more than a passing family resemblance. Now that the Anglo-Saxon automaker is moving on to its third generation of retro hatch, it's given the Countryman a bit of a refresh to keep it current.
Unveiled today at the New York Auto Show, the new Countryman incorporates some very minor cosmetic tweaks to the exterior - so minor, in fact, that you'd be hard pressed to tell one from the other even if viewed side by side. Some subtle enhancements have been implemented to the interior as well, where the large central speedometer remains where it was in the middle of the dashboard (unlike the new Cooper hatch that moves it to where you'd normally find the instrument cluster, behind the steering wheel). The rear seats, however, offer more adjustability.
Mini will offer the new Countryman worldwide in an array of powertrain configurations, ranging from the bare-bones Mini One Countryman with a 1.6-liter naturally-aspirated four offering just 98 horsepower all the way up to the twin-turbo John Cooper Works with 218 hp - North American customers will get the latter, but not the former. The mid-range Cooper S has been enhanced by seven horses to deliver 190 hp, while overseas-only diesel models range from 90 hp to 143. Buyers will be able to choose between a six-speed manual or automatic and front-or all-wheel drive. There are also some new colors on offer and a host of optional equipment, all of which you can read about in the press release below.

First Mini John Cooper Works prototype spied

The highlight of Mini's 2014 Detroit Auto Show stand was the arrival of the John Cooper Works Concept, a sportier version of the three-door hatch that presages the next JCW model on the new platform. Now, we have our first images of the production car undergoing winter testing way up north in Sweden.
Really, the Mini camouflage can't hide what this car is. Between the JCW-branded brake calipers and extra intakes in the front fascia, it's fairly easy to see that this is the sportier version of the car our own Jeremy Korzeniewski wrote about last week. We're expecting the JCW variant to pack a fair bit more firepower than the three-cylinder Cooper he tested, of course. Rumors have circulated that the hottest Mini model could jump to 230 horsepower, up from the current, non-GP car's 208.
There are a number of style features missing here, and while it's entirely possible we'll see things like the JCW Concept's diffuser and side gills arrive when this car is shown in production form (or even further along in testing), their absence in these spy photos is telling. We certainly think this car will become the production JCW Hardtop, but there may be another explanation. The lack of certain aesthetic features means this could be a test of the JCW Engine Kit, which in past Minis slotted in between the standard Mini Cooper S and the factory Works car. We'll admit, it's a long-shot, but there is precedent for it - the JCW Tuning Kit arrived a year before the factory model in the last-generation car. The same reasoning could be used to explain the presence of the JCW-branded brakes, which have been another well-known Mini accessory over the years.