2011 Mini Cooper-18k Mi-pano Roof-heated Seats-clean Carfax-super Nice on 2040-cars

Auto blog

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini deletes center rail in Countryman, Paceman

When Mini first introduced the Countryman, it only came as a four-seater, with a center rail between the two seats that could house things like cup holders and could be slid back and forth. Buyers could even opt for a full-length center rail that ran from just aft of the gear shifter all the way back between the rear seats, like we did in our long-term 2011 Cooper S Countryman All4, shown above.
Shortly after the Countryman's launch, Mini was able to offer the vehicle with a proper rear bench seat; the company could not offer this at launch due to NHTSA guidelines that governed the minimum vehicle width for three-person seating, but those rules were changed. And now, we've received official confirmation of something we reported last year: the Countryman is losing its center rail and four-person seating arrangement altogether. Moving forward, buyers will only be able to spec a Countryman with the bench seat, and a cup holder will be affixed to the back of the forward cabin's center console.
The larger-but-smaller Paceman will also be losing the center rail between its rear seats, but the car will remain a four-seater, instead having a console between the two rear seats that houses a cup holder, an iPod cozy and a 12-volt outlet, according to USA Today.

Mini 60 Years Edition celebrates six decades since the original hit the streets

The original Mini launched in 1959, making this year the car's 60th anniversary. To celebrate, Mini is offering a special Mini 60 Years Edition car for the 2019 model year. Mini did a pretty awesome photo shoot for this limited-edition car, showing us how big the Mini is now compared to what it used to be in 1959. That might not have been the point, but man is it interesting to see the two chugging along next to each other. You can order the 60 Years Edition with either the three-door or five-door Mini — the larger Clubman and Countryman will not be getting this treatment. As for the changes from Mini, it's mostly aesthetic. The standard color is a British racing green, but you could choose among four other non-green colors, too. Mini will paint the roof either white or black, and the same goes for the exterior mirror caps. Plenty of stripes are already available for Minis, but this special edition has unique hood stripes — the 60 Years logo appears on just the left-hand hood stripe. That's just the beginning when it comes to anniversary stickers and logos. You'll see the designation on the door sills, interior trim, front headrests, steering wheel, and the logo is even projected onto the ground by LED light upon opening the door. Mini 60 Years Edition View 33 Photos A bunch of equipment is made standard in these 60 Year cars for a bit more luxury. Full LED lighting front and back comes with all of them. The interior trim is done in an exclusive dark maroon color — the sports seats and leather steering wheel will also be standard equipment. In the U.S. you'll be able to get either the normal Cooper or the Cooper S with this special edition package. This means either the 1.5-liter turbo or 2.0-liter turbo will be up for grabs with your 60 Years Edition Mini. These particular cars will be available in March this year, but Mini doesn't spell out pricing nor production numbers for them. Since the changes aren't necessarily drastic, we wouldn't expect an unruly price, but expect to pony up a bit more for the privilege of owning one of these. Related video: Featured Gallery Mini 60 Years Edition and original Mini View 58 Photos MINI Hatchback