2011 Mini Cooper on 2040-cars

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Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.

Mini juices up Convertible with John Cooper Works model

Almost one year ago today, we caught our first and only look at the new Mini John Cooper Works Convertible, courtesy of a set of spy photos. Now, the new hot droptop has arrived, and no surprise, it's basically the same thing as the JCW Hardtop. The new model blends the standard three-door hardtop's 2.0-liter, 228-horsepower, 236-pound-foot, four-cylinder with the folding canvas roof of the new Mini Convertible, which debuted in October of last year. Available with a standard six-speed manual or an optional six-speed automatic, the three-pedal JCW Convertible will hit 60 in 6.4 seconds while the two-pedal will do the run a tenth of a second faster. The brawnier powertrain is backed up by a standard sport suspension – dynamic damper control is an optional extra – and convertible-specific chassis enhancements, including a new stiffening plate underneath the engine. To bring proceedings to a halt even quicker, Mini attached JCW-specific Brembo brakes. There's also the usual array of interior and exterior enhancements. Outside, there's a sportier body kit, standard, JCW-specific 17-inch wheels (or optional 18s), and standard LED headlamps. We're aching to try out the new JCW sport seats, which feature a fixed headrest and some serious bolstering. They're also rocking a pretty nifty black-and-red color scheme. Mini has paired its latest announcement with a full pricing release for the Cooper, Cooper S, and JCW Convertibles. Adding the softtop kicks up the price $5,000 to $5,500, with the base model starting at $26,800. The S model just barely cracks the $30,000 mark, coming in at $30,450, while the Works model is $36,450. That, friends, is a lot of money, and you'll be putting it down before even dipping into Mini's deep options catalog. Read on for both official press releases from Mini. EXTREME DRIVING FUN, INTENSIVE OPEN-AIR PLEASURE: INTRODUCING THE NEW MINI JOHN COOPER WORKS CONVERTIBLE Woodcliff Lake, NJ – January 14, 2016... When passion for motor racing is the driving force and intense open-air pleasure the goal, the new MINI John Cooper Works Convertible takes the ideal line from the word go. The second John Cooper Works model of the latest generation combines engine and suspension technology optimized for use on the race track with distinctive design and equipment features as well as the extensively refined qualities of the new MINI Convertible.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.