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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

28 "flexible ladies" cram into a Mini Cooper [w/video]

The Mini Cooper is now confirmed as a great car with which to pick up chicks-up to 28 of them at a time, to be specific. That's the number of limber ladies you can fit in a Mini, as proven earlier this week in London.
The flexible females used every available space in the car, including the footwells and dashboard, to set the Guinness World Record for the most people inside a 2012 Mini. They beat their own previous record of 27, set last year.
Organizer Dani Maynard said before the attempt that the girls had undergone extra training and stretching since last year's record-breaking stunt. "While we have not quite been able to fit any of the girls into the Mini's glove box, there is a surprising amount of space to utilise," she told UK news site Metro.

Mini John Cooper Works Paceman is a hot hatch crossover coupe

The Mini John Cooper Works Paceman, the seventh in the JCW line and called "the first Sports Activity Coupe in its class," is here. It takes its place at the top of the Paceman food chain with a 1.6-liter, twin-scroll turbocharged engine putting out 218 horsepower, with 201 pound-feet of torque on tap and 221 lb-ft available with overboost. Those numbers get the JCW Paceman from zero to 62 miles per hour in 6.9 seconds with either the six-speed manual or automatic transmission, but top speed with the automatic is one mile per hour shy of the manual's 140 mph. Fuel economy has been rated at a combined 35.8 US mpg on the EU cycle.
It earns its JCW stripes with a suspension that's been lowered by 10 millimeters over 18-inch lightweight alloys, Mini's ALL4 all-wheel drive, an aero kit to beef up its profile, plus a sports exhaust with dual chrome pipes. Inside, a sport steering wheel and plenty of contrasting materials represent the lineage, further emboldened by Chili Red accents to match the exterior.
The Mini JCW Paceman will say "'Allo, guv'nor" to the world at the Detroit Auto Show next month, then hit showrooms in March. The press release just below can tell you all you want to know about it until then.