2010 Mini Cooper S on 2040-cars

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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

Mini Coopers make the best Pac-Man ghosts in Pixels movie trailer

The concept of fighting off real-world incarnations of classic arcade game characters out to destroy the Earth sounds like a rejected idea for an SNL Digital Short. But it's coming to theaters this summer in a film called Pixels starring Adam Sandler and Kevin James. Based on the trailer, it seems the premise of the film is that aliens receive a message from Earth and decide to fight back with vintage arcade characters, including ones from Space Invaders, Q*bert and Donkey Kong. To defeat these baddies, Sandler and Co must beat them in the style of their respective games. When it comes time to take out the giant glowing-yellow Pac-Man, their plan includes outfitting a quartet of Mini Cooper S models as the ghosts. Squint at the cars' license plates to spot a subtle, visual joke. They are called Inky, Pinky, Blinky and Clyde – the nicknames of the enemies in the arcade. While it could be argued that Sandler and James haven't quite been at the top of their games recently, the story here appears to boil down to Ghostbusters with video games, which could work purely on a nostalgic level if it's properly handled. Check out the trailer to spot even more vintage arcade references.

Mini teases new Clubman

Mini is expected to expand its refreshed lineup with the reveal of the new Clubman, at the upcoming Frankfurt Motor Show. So to give us something to look forward to, it has released the teaser image you see here. Previewed in concept form in Geneva last year, by the Vision Gran Turismo a few months ago, and by numerous prototypes spied undergoing testing in between, the new Clubman promises to be even longer and more versatile than the previous model. That's due in part to the emergence of the five-door version of the core Mini Hardtop, which already packs more (or at least more-conventional) doors than the previous Clubman. The new one, then, is expected to go with a similar front-hinged door setup, and keep the split rear cargo doors from its predecessor (and the concept) in place of the smaller model's liftgate. The sketch was revealed on a promo page for Mini's "Go With Your Gut" campaign. Dark and sketchy as it is, there's little to be told from the teaser rendering above, but you can just make out a different roof design from the show car and an offset exhaust in place of the concept's center-exit pipes. We'll just have to hold on for a while longer to see the finished product. Related Video: