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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2020 Mini Clubman makes many mini changes

The mid-cycle refresh for the 2020 Mini Clubman brings small-scale cosmetic alterations from front to back. The new grille dominates the front end. It's no larger than before, but by getting rid of the black bumper shape for six horizontal bars optionally dressed in chrome, the opening looks bigger. Clubman S models still fit hexagonal mesh into the opening, smaller hexagons on the new model set off by the single chrome accent of the previous model. New standard halogen headlights house larger reflectors and a black shield, the fog lights in the lower bumper illuminating as DRLs. The first set of optional LED headlights are arranged in a new design and employ LEDs for high and low beams. On these, an LED ring lights up to act as the primary DRL and the turn signal. A more feature-filled LED option includes adaptive headlights that can turn and adjust their brightness and throw automatically, and auto high-beam dipping. If we get that latter option in the U.S., it won't be with full functionality. The new rear LED taillights come standard and illuminate in a Union Jack pattern. Three new colors join the palette: Indian Summer Red metallic, British Racing Green metallic, and Mini Yours Enigmatic Black metallic. Optional Piano Black exterior trim replaces chrome with the glossy black stuff, and an optional sport suspension lowers the ride height by 10 millimeters. Extra wheel choices come in 18-inch Multiray Spoke two-tone and MINI Yours British Spoke two-tone flavors, along with 19-inch John Cooper Works Circuit Spoke two-tone rims. The Mini Yours program collects a suite of new personalization possibilities such as a sports steering wheel and a Leather Lounge Carbon Black interior leather treatment with a perforated Union Jack pattern on the seat headrests. Mini Yours ambient lighting treatments highlight the door bezels, cockpit bezel, cockpit and center console trim in hues to match three themes: Piano Black illuminated, Frozen Blue illuminated, and Fibre Alloy illuminated. A Union Jack emblem on the side windows marks the choice. A Leather Chester interior in Malt Brown, Indigo Blue, or Satellite Grey provides a different kind of flair. The infotainment gains a permanent 4G-LTE SIM card for always-on connectivity and over-the-air updates. After debuting at Auto Shanghai, we await pricing before the model goes on sale later this year.

Mini boss contradicts reports on production Superleggera, says Minor unlikely

Mini has added to our green-beer-induced hangover with some disappointing news. The Mini Superleggera Vision Concept is not quite as confirmed as we had been led to believe. And making matters worse, the same high-ranking source that put the kibosh on confirmation of the stylish two-seater said he "doesn't see" a mini Mini. Mini boss Peter Schwarzenbauer contradicted yesterday's report in an interview with Automotive News, although he certainly doesn't oppose the idea of the Superleggera Vision. "I cannot confirm that it has been approved yet," Schwarzenbauer told AN, adding that it'd be a "great addition to the Mini range" and that he's "still pushing" for it to arrive in dealerships. That's good news for fans of yesterday's report. Schwarzenbauer is less of a fan of a small, entry-level mini Mini, based on the Rocketman Concept. "I don't see a smaller car than the current one," the exec said. It's long been rumored that Mini was readying a smaller, budget model that was more in line with the original Austin and Morris Minis, rather than the premium sub-compact model that BMW has been selling for the past 13 years. The company has even, allegedly, been in cahoots with Toyota to develop the new compact model. We reported as recently as January that the Anglo-Teutonic outfit and its Japanese partners would develop an entirely new platform for the Minor, although that certainly doesn't seem to be the case now. How do you feel about this? Does Mini need to get back to its roots with the affordable, Rocketman-based Minor, or should it keep on doing what it's doing? What about the Superleggera Vision Concept? Should Mini add it as a successor to the short-lived Roadster? Have your say in Comments. Related Video: