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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2020 Mini E caught in the Alps with concept looks

The upcoming full-electric 2020 Mini E hatchback has been spotted in the wild, specifically the Alps. One of our spy photographers caught it while recharging. Fans of the concept shown at the 2017 Frankfurt Motor Show will be pleased to see that this more production-ready car takes many cues from the show car. Unsurprisingly, the car does look pretty much the same as the standard Mini Hardtop. It has the round lights, broad grille section and upright Mini body. Differences show up first with the grille. Most of it is solid, which is understandable since an electric car typically doesn't need the amount of airflow an internal combustion car needs. There is a strip in the middle that is open, evident by circular cutouts. This is also a design that was featured on the concept, in which the two halves of the grille were solid, with an open slot dividing them. The rest of the bumper appears to be the same one used on the standard Mini Cooper Hardtop. The sides of the car also seem to be identical to the normal Minis, but the wheels are unique to this electric iteration. They're cool four-spoke alloys that have aren't completely symmetrical. Three of the spokes are open and finished, but one has some additional metal, and it seems to connect with the center section where the lug nuts are. There will probably be a cover that goes over these sections. The overall look is directly taken from the Frankfurt concept. At the back, the electric Mini still looks like a Mini, but with no provisions for an exhaust pipe. It also uses taillights from the pre-refresh model, but with some neat hexagonal texture on the lens. These will probably be replaced by the new Union Jack taillights, though. The interior continues the current Mini looks. The seats do have an interesting upholstery. It looks a bit like a gray denim. This production Mini E Hardtop should arrive sometime next year, in keeping with BMW's promise made with the concept car's reveal. Specs are unknown, but we hope it will be comparable in power with the original Mini E introduced for the 2009 model year. That car had an impressive 204 horsepower and 162 pound-feet of torque. Hopefully the new model will also improve on the old car's range, which was about 150 miles according to BMW. Related Video:

Mini says goodbye to Coupe and Roadster

Mini has tried a variety of body-styles in recent years, and while some of them have been successful, others have not – most especially its two-door models. Aside from the standard Hardtop (which is now available with an extra set of doors), the Clubman (which is also getting extra apertures in its next iteration) and the Paceman (which isn't expected to make it another generation), the Coupe and Roadster models have been particularly slow sellers for the brand. So after much speculation on their future, Mini is now officially showing both two-doors the door. Although the manufacturer has't said exactly when production of the two will cease at the plant in Oxford, UK, it has confirmed that "The two individual two-seater athletes Mini Coupe and Mini Roadster will finish their career together and as planned." In their place, Mini is said to be working to put the Superleggera Vision concept into production. Just when that may come to pass, or if it might breed a fixed-roof version to take the coupe's place, remain to be seen. But for now, you'll need to get your Mini with three doors or more. Related Video: THE MINI COUPE AND THE MINI ROADSTER: TWO ATHLETES TURN INTO THE FINAL STRAIGHT British premium automobile manufacturer continues the change of generation in its model program - production of both two-seater models at MINI Plant Oxford is about to end as planned. Munich, Germany, February 11, 2015. Changeover at MINI Plant Oxford: while worldwide demand for the new MINI 3 door and the new MINI 5 door launched a few months ago increases continuously, production of two model variants from the preceding generation of the original in the premium small car segment is about to come to an end. The two individual two-seater athletes MINI Coupe and MINI Roadster will finish their career together and as planned. In taking this step, the British premium car manufacturer continues the change of generation in its model program and in terms of vehicle production at the Oxford plant. The new MINI 5 door is now produced there in seven engine variants, as is the new MINI 3 door. The MINI Coupe was originally launched in the "Green Hell": the new model saw its world premiere at the 24-hour race on the Nurburgring Nordschleife immediately before its appearance at the Frankfurt International Motor Show (IAA) in 2011.