2010 Mini Cooper Hatchback 2-door 1.6l on 2040-cars

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This Mini just set a very long Nurburgring lap record

The video above is 45 minutes long. You probably won't watch the whole thing. It documents what is possibly the least visually exciting and most impressive Nurburgring record ever, with a Chinese driver keeping a Mini Cooper on two wheels for the entirety of a Nordschleife lap. That's 12.9 miles at a blistering average speed of 17 mph. The number of support vehicles seen on track, some of which pass the Mini at various points, highlights just how nonstandard this lap is. A Mercedes van trailing behind stops at one point and then catches back up shortly after. This is an endurance run more than anything. Credit of course goes to the skilled driver, who had to balance the car on its left wheels while enduring the pain of leaning at a steep angle. For 45 minutes. The car was specially prepped, with things like a welded diff and an airless left front tire (it looks like something off a fork lift) helping it steer, propel, and support the car. Bridge to Gantry's Dale Lomas was there to witness the leisurely event, and he has all of the details, including what was done to the car and what it was like to travel from viewing location to viewing location to witness the same lap. The driver, Han Yue, is an expert at manhandling Minis. He's the guy with the Guinness record for the tightest parallel-parking job (not to be confused with the tightest reverse parallel park) and also set with a driver in an M4 doing donuts around his up-on-two-wheels Cooper. We find it extremely fitting that the car for this latest record was plastered with Red Bull decals. You know, the wings? News Source: Bridge to GantryImage Credit: Nurburgring / Facebook Motorsports MINI Hatchback Racing Vehicles Performance nurburgring record

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini and John Cooper Works floating hub caps are factory fresh accessories

Much of the allure of a Mini is tied to its iconic style and design. Beyond the legendary shape of the Mini Cooper, the company is heavy into unique details that celebrate the brand's heritage. Features such as Union Jack taillamps scream, "Look, I'm British!" while a new accessory inches even closer to the nose and says, "Look, I'm a Mini!" Literally, these new self-leveling hub caps read, "MINI" or "John Cooper Works."  Floating, or self-leveling, hub caps are not new, but they're new to the Mini Original Accessory store. For those who are unaware, these items use weights in the front of the center cap and a "flexible connection to the wheel hub extension" to keep the outermost part of the cap in one position. That position keeps whatever script is written on the cap horizontal and visible to all onlookers.  Mini says the standard wheel covers are easily removed and can quickly be changed out for these floating caps. The Mini cap takes uses a simple black background with chrome trim and script while the John Cooper Works caps have a black background, red outline, and silver, black, and red logo in the center. Both options are available for order at Mini dealerships, Mini partners, or at Mini's online shop for about $78 (Mini) or $93 (JCW). Auto News Design/Style MINI Parts and Accessories Performance