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Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini Seven Special Edition looks back to the days of Austin

Mini is back at the game of special editions with the Seven, the first of its kind for the third-generation Hardtop. Named after the original Austin Seven – one of the two original Mini models, alongside the Morris Mini Minor – the new style pack is available on both the two- and four-door and the Cooper and Cooper S models. But where past Mini special editions have been largely homogenous, the new Seven has a surprising array of options, especially as it relates to colors and upholsteries. Owners can choose from four different paint schemes – Lapisluxury Blue (shown above), Pepper White, Midnight Black, and British Racing Green. The options continue in the cabin, where owners can select the Seven-specific Diamond Malt Brown fabric/leather upholstery, or they can go with straight leather in Cross Punch Carbon Black, Lounge Satellite Grey, or MINI Yours Lounge Carbon Black. There are four dash trim options, too, with standard Piano Black, and optional Dark Cottonwood, Fibre Alloy, and Off-White. Below the trim strip, owners can have either a Malt Brown color line or Carbon Black. A set of 17-inch, two-tone alloys are standard, and regardless of which exterior paint you opt for, you're stuck with a Melting Silver roof. The decreasing-width stripes match the roof and have what Mini claims are Malt Brown rules, but we're seeing red trimmings in these photos. Heated front seats, a panoramic sunroof, Comfort Access, a Harmon/Kardon stereo, park-distance control, power-folding, auto-dimming mirrors, and a 6.5-inch Mini Connected system are all standard features as part of the Seven package, while additional options will be available, like on any other Cooper or Cooper S. Mini's press release, for example, specifically calls out the larger 8.8-inch Mini Connected XL and adaptive dampers as available options. Mini will announce prices for the Seven package nearer to its late summer on-sale date. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.