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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Mini prepping new John Cooper Works convertible

Those enamored by a Mini's spritely handling and retro styling but looking for that extra performance edge have had a succession of John Cooper Works models to choose from, straight through to the latest version unveiled this week in Detroit. And now, Mini appears to be preparing a JCW version of the new convertible. Spied undergoing cold-weather testing in Scandinavia, this Mini prototype appears to be wearing the tell-tale signs of a JCW model, combined with the folding fabric roof of the convertible model. Mini has yet to reveal the convertible version of the latest, third-generation Cooper, but while we're expecting it to take a similar approach to the outgoing model – with four seats and a soft top stacking up in the back when open – there's always the chance that, with the demise of the two-seat Roadster model, the roof on the new cabrio will fold more flush with the rear deck. Since this prototype, like the previous one we saw over a year ago on a flat-bed truck, has its roof up, it's impossible to say at this point. What we can see is that this prototype, though decked out in swirly camouflage, is wearing the upgraded body kit of the new JCW hatch, including the flared wheel arches, big air vents and dual central exhaust tips. The wheels, though wearing snow tires appropriate to the climate, fill those flared fenders well, and are in turn packed with what look like pretty big brakes. Expect the 2.0-liter turbo four to pack the same 228 horsepower and 236 pound-feet of torque as the hardtop version, only with the added thrill of wind in your hair. Of course, if Mini is indeed preparing to launch a JCW version of the new convertible, there's nothing to say it won't do the same with the four-door Hardtop, the upcoming Clubman wagon or any other body-style in the new range. Featured Gallery Mini JCW Convertible: Spy Shots View 9 Photos Image Credit: CarPix Spy Photos MINI Convertible Performance jcw mini convertible mini cooper convertible

Chinese ministry uploads Mini Aceman pictures and info

Next up for photo day at the China's Ministry of Industry and Information Technology, the Mini Aceman. The Aceman can be seen as a replacement for the Mini Clubman, the four-door version of the two-door Cooper (or five-door depending on your nationality) sized below the Countryman that Mini killed after its third generation. The Chinese data declares the Aceman either 160.5 or 161.2 inches long depending on base or S trim, 69.1 inches wide and 59.6 inches high on a 102.6-inch wheelbase. The Clubman of yore was 168.5 inches long, 70.9 inches wide, and 56.7 inches high on a 105.1-inch wheelbase. Before a debut that we've been told isn't far off, we'll guess much of the difference between the two length has been cut from the hood and cargo areas, not the passenger compartment.  In China, the four-door will only be offered with electric powertrains, sidestepping Mini's "Power of Choice" mantra applied to other models with their hybrid and diesel options. The Aceman for other international markets will be produced in the UK; it's not clear yet if they'll be restricted to EV power as well. This means a base version (the darker car in the gallery above) powered by a 40.7-kilowatt-hour battery turning a motor on the front axle making 181 horsepower and 213 pound-feet of torque, or a 54.2-kWh pack turning a motor with 214 hp and 243 lb-ft in Aceman S guise. These are the same outputs we'll get in the U.S.-spec Cooper E and Cooper SE. Put through China's CLTC fuel economy test, the base Aceman is estimated to go 300 kilometers (186 miles) on a charge, the more powerful Aceman S about 400 km (249 miles). As for the looks, they're the chunkiest we've seen on the new, modern range of Minis. The photo cars also suggest the merest hint of clunky, too, but we're going to put that down to the drab paint schemes and lighting. The form should perk up dressed in Mini standards like Blazing Blue, Legend Grey, Melting Silver III, Nanuq White and Smokey Green under a color-contrasted roof and the numerous chances to brighten up various bits inside and outside the car. Different to other Mini models, headlights and size aren't the only tells, the Aceman fitting some unmissable, squared-off wheel arch cladding. Beyond that, the polygonal DRL shape surrounding round projectors gives the Aceman more anthropomorphic character than its siblings. The S is distinguished by yellow trim and a yellow "S" placed around the body, plus LED headlights and a silver skid plate up front.