2009 Mini Cooper S on 2040-cars

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Mini to offer a double-clutch transmission, but not in U.S.

Mini has padded next year's option sheet with a seven-speed dual-clutch transmission, so long as you're not buying in America. Available for the three-door, five-door, and convertible Mini models using "selected engine types," the DCT will provide a third transmission option after the standard six-speed manual and six-speed Steptronic automatic. Minis fitted the twin-clutch will be known by the meaty new gearshift lever that, BMW style, returns to its central position after the car's put into gear. A button at the top of the lever activates Park. Sensibly, you push the lever forward to downshift, and pull it back to upshift. When a buyer springs for navigation and the DCT, the transmission taps into map routing data and camera images to hone shift programming; the gearbox will downshift early when approaching a turn, or read a series of bends to know when to shift and when to hold steady. Fitted with a crawl function for ease of use in stop-and-go traffic, the DCT additionally supports stop/start, and coasting in Mid and Green driving modes for those times the driver takes his foot off the accelerator. For the time being, though, we're not invited to the party. Mini USA Communications Manager Mariella Kapsaskis told Motor1 that manufacturing the wet-clutch, dual-mass flywheel DCT "takes up lots of capacity." Which is the automaker equivalent of being told, "We're just not that into you right now." We expect that would change at some point; however, some of Mini's most sporting U.S. competitors also don't offer DCTs, so who knows. Related Video: Featured Gallery 2018 Mini Double-Clutch Transmission View 17 Photos Image Credit: Mini MINI Hatchback

Mini Seven Special Edition looks back to the days of Austin

Mini is back at the game of special editions with the Seven, the first of its kind for the third-generation Hardtop. Named after the original Austin Seven – one of the two original Mini models, alongside the Morris Mini Minor – the new style pack is available on both the two- and four-door and the Cooper and Cooper S models. But where past Mini special editions have been largely homogenous, the new Seven has a surprising array of options, especially as it relates to colors and upholsteries. Owners can choose from four different paint schemes – Lapisluxury Blue (shown above), Pepper White, Midnight Black, and British Racing Green. The options continue in the cabin, where owners can select the Seven-specific Diamond Malt Brown fabric/leather upholstery, or they can go with straight leather in Cross Punch Carbon Black, Lounge Satellite Grey, or MINI Yours Lounge Carbon Black. There are four dash trim options, too, with standard Piano Black, and optional Dark Cottonwood, Fibre Alloy, and Off-White. Below the trim strip, owners can have either a Malt Brown color line or Carbon Black. A set of 17-inch, two-tone alloys are standard, and regardless of which exterior paint you opt for, you're stuck with a Melting Silver roof. The decreasing-width stripes match the roof and have what Mini claims are Malt Brown rules, but we're seeing red trimmings in these photos. Heated front seats, a panoramic sunroof, Comfort Access, a Harmon/Kardon stereo, park-distance control, power-folding, auto-dimming mirrors, and a 6.5-inch Mini Connected system are all standard features as part of the Seven package, while additional options will be available, like on any other Cooper or Cooper S. Mini's press release, for example, specifically calls out the larger 8.8-inch Mini Connected XL and adaptive dampers as available options. Mini will announce prices for the Seven package nearer to its late summer on-sale date. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.