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Why BMW doesn't plan to integrate Apple's iOS in the Car

While watching Apple introduce iOS in the Car during its WWDC keynote on Monday, we wondered how automakers, even the 14 who've already signed up to integrate this new in-car functionality of iOS 7, will feel about having the Cupertino company's mobile operating system supplant their own in-car systems. After all, some OEMs like Ford, General Motors and many luxury automakers have sunk millions of dollars into developing their own advanced infotainment, navigation and communication platforms like MyFord Touch, CUE and older systems like iDrive.
One automaker has now spoken up. A BMW spokeperson was interviewed by someone in the news department of British auto dealer group Arnold Clark and confirmed that the company would not be getting in line to integrate iOS in the Car anytime soon. The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to Arnold Clark, "it would not be that straightforward to start changing all of the architecture of a car as has been implied [by Apple]."
While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality.

Sell-it-yourself: 2014 Mini Cooper S

Looking to sell your car? We make it safe, easy, and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. There are few things more immediate in modern motoring than the Mini Cooper S. Fiat's 500 Abarth may come close, but the Abarth's smaller footprint makes it more one-dimensional. The Cooper S brings you two dimensions: fun – and more fun. With each redesign the Cooper hardtop grows larger, but this remains a tidy size for those navigating urban or suburban sprawl. And with the higher horsepower of the Cooper S engine connected to its standard six-speed manual, you'll never want for acceleration or reasonably relaxed cruising. Fuel efficiency is mainly dictated by your right foot. Our for-sale Cooper S with 24,000 miles looks to be in clean condition. Value guides suggest the price is slightly below what a private seller would ask and well below the retail at a dealership. With a clean Carfax and pre-purchase inspection, this is huge fun for relatively little money. Check out the listing for yourself here. Related Video: MINI Car Buying Used Car Buying Ownership mini cooper s

BMW's new strategy: Electric everything

Mercedes isn't the only car maker determined to beat Tesla before it gets huge. Sources speaking to German business daily Handelsblatt claim that BMW is in the midst of planning an executive shuffle that will also include a big shift in its electric vehicle strategy. While the company would still offer ground-up EV designs like the i3, the new strategy would greenlight electric versions of some of BMW's most important vehicles, including the 3-series sedan, X4 crossover, and iconic Mini. If the leak is accurate, management is likely to approve the change at the end of September. We've asked BMW for its take on the report, although it declined to comment to Handelsblatt. It wouldn't be shocking to see the Munich crew change tack, though. While Tesla has received hundreds of thousands of Model 3 pre-orders, i3 sales dropped in 2016 – the upscale (if oddly-shaped) EV just isn't as hot as it once was. If BMW electrifies some of its most popular cars, you wouldn't have to choose between a super-efficient, eco-friendly EV and the familiar designs of the brand's mainstream driving machines.The story originally appeared on Engadget, your guide to this connected life.Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Green BMW MINI Electric Hybrid engadget