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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini Countryman Park Lane looks classy in Earl Grey

Wade through the very, very thick fluff of the press release that announces its entry into the premium compact market (see below for what we consider to be particularly artful prose in the presser), and you'll see that this is the first special edition Mini Countryman the British-born, German-owned brand has so far released. The Mini Countryman Park Lane is painted up in a striking shade of Earl Grey metallic (clever, boys) with contrasting Oak Red roof and accents. And, while it's possible to design a Mini of your very own with a seemingly endless array of colors, stripes and badges inside and out using the online configurator, the Park Lane is one of the classier jobs we've seen from the factory. For those keeping track, Park Lane refers to a street in the London borough of Mayfair, and this is the third special-edition vehicle from Mini that wears the name. See it in high-resolution above and below, and don't forget to read the press release below for a chuckle or two. Related Video: All-round talent with individual style: the MINI Countryman Park Lane. 03.03.2015 MINI Countryman Park Lane. Munich. Bold athletic flair and supreme versatility define the character of the MINI Countryman. As the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive, it took on the role of an irresistible front-line force from the very outset - both in the conquest of additional target groups for the British premium brand and in the area of off-road driving. Its irrepressible forward thrust and flexibility are now expressed even more strikingly in an exclusive edition model. The MINI Countryman Park Lane sees its world premiere at the Geneva International Motor Show in March 2015. It will be available worldwide in up to four engine variants from July 2015. The MINI Countryman has enabled the brand to establish a secure standing in the premium compact segment. Unmistakable design, premium quality, an interior concept of exemplary versatility and typical MINI driving fun both on and off the road go together to create an overall package that is unique in this category of vehicle, meeting the multi-faceted mobility needs of demanding target groups in urban traffic and beyond. In this way the MINI Countryman has successfully asserted itself as an all-round talent with individual style. For the first time, this special status within the competitive environment is now underscored with an edition model.

Oscar Mayer plumps up Wienerfleet with Wienermini, Wiener Rover, Wienercycle and Wienerdrone

Contrary to popular belief and the song that's now going to be stuck in your head the rest of the day (you're welcome), not everyone loves an Oscar Mayer wiener. But everyone, bar none, loves the Wienermobile. And that's why we're so happy to see that Oscar Mayer has expanded its fleet of wiener-inspired vehicles to include a downsized wiener car, a scooting wiener, a radio-controlled wiener, and, perhaps most inspiring of all, a wienerdrone. Can a wiener-shaped Power Wheels be far behind? Before we get to the hovering coup de grace, let's dissect the other wieners on wheels. The Wienermini, quite obviously, is built atop the chassis of a Mini Cooper. It can surely go places the larger OG-Wienermobile simply can't due to its massive dimensions. Then there's the Wiener Rover, which, despite its name, was not built to introduce Martians to the joys of processed meats. The third new wiener is a Vespa in orange and yellow with a wiener-shaped sidecar. Here's hoping those wieners don't stink of two-stroke. And finally there's the Wienerdrone. In retrospect, it's amazing that it has taken this long for someone to invent the world's most perfect hot dog delivery system. We imagine hundreds of these wiener-shaped copters autonomously delivering wieners at sporting events all across the country. Make it so, Oscar Mayer. Only then will everyone truly love an Oscar Mayer wiener. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.