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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

500-hp Acura V6 turns this classic 1974 Mini into a mid-engined sleeper

Originally designed on a napkin, the world-famous Mini launched by the British Motor Corporation (BMC) in 1959 was envisioned as a cheap, practical city car for families on a budget. Now, 61 years later, it's a sought-after classic that many aftermarket companies hail as the ideal foundation on which to build their wildest dreams. Gildred Racing thought further out of the box than most by turning a Mini into a mid-engined, 500-horsepower sleeper. Starting with a 1974 model, the California-based firm removed the original four-cylinder engine (and the four-speed manual transmission bolted right under it, where you'd normally expect to find the oil sump) and completely stripped the interior. Only the front seats ended up going back in; the space occupied by the tiny rear bench is now home to a 3.2-liter V6 that started life under the hood of an Acura CL Type S from the early 2000s. It's mounted transversely, and it spins the rear wheels via a six-speed manual transmission. Acura quoted the six's output at 260 horsepower, which would be a healthy upgrade for the little Brit, but Gildred tuned it to 500 horses and 383 pound-feet of torque by making a long list of modifications (including, significantly, adding a supercharger). That's a 466-horse increase compared to a stock 1974 Mini 850, so the scope of chassis upgrades is long. It includes bigger brakes made by Wilwood, and a fully redesigned suspension. And, although packaging a V6 in a small, front-wheel drive car like the Mini was as challenging as it sounds, Gildred pulled it off admirably. The engine bay is now home to the fuel tank and the radiator, while opening the trunk reveals a huge exhaust. The trade-off, of course, is that there's no longer a trunk, but it's a sacrifice we'd happily make. Performance specifications haven't been released yet. Gildred simply said its 1,400-pound Super Cooper is "quite impressive," which we believe. The original wasn't; it took 34 seconds to reach 62 mph from a stop. Gildred also made several changes in the name of modernity. It added a 9.7-inch iPad where you'd expect to find a touchscreen for the infotainment system in a modern car, an Alpine sound system, a push-button ignition, power locks and windows, LED headlights, plus automatic A/C. We imagine the whole cabin gets hot when the V6 works up a sweat. The passengers sit on leather- and suede-upholstered Recaro bucket seats that are heated and cooled.

Mini sells 500,000th car in US

Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 unis. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 dealerships nationwide by the end of 2013; there are currently 116 Mini dealers in the US.
Mini helped reignite an interest in small cars with plenty of personality when it debuted the Cooper 11 years ago. The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic. Check out the quick press release on the 500,000th Mini model below.