2008 Mini Cooper S 15k Miles With All The Options And Extras!! on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2013 Mini John Cooper Works GP will start at $39,950*

Get your wallets ready, folks. The 2013 Mini John Cooper Works GP arrives this fall, and we've now learned that the cost of entry for the potent little hatchback is $39,950, (*) including $700 for destination.
Aside from an adorably tough appearance, that just-under-$40,000 price tag gets you a whole host of performance goodies, including a turbocharged four-cylinder engine good for 218 horsepower and as much as 207 pound-feet of torque. No, that isn't any more oomph than what you get in the standard JCW Hardtop, but there's a whole lot more to the GP kit. For starters, there's a fully adjustable coilover suspension, not to mention a reduction in overall weight - at 2,558 pounds, the GP is 121 pounds lighter than a normal John Cooper Works Hardtop.
A Mini spokesperson confirmed to Autoblog that the JCW GP can only be purchased one way, and will be offered as an option package on the standard John Cooper Works Hardtop. Its starting price represents a $5,150 increase over a standard JCW model, and is the most expensive model in the Mini range (the next being the $35,550 John Cooper Works Countryman).

Mini to introduce all-wheel-drive Clubman

The latest Mini Clubman shows how the diminutive brand will go in a larger, more utilitarian direction in the future. The next step might make the wagon an even more versatile option for buyers. A rumor from MotoringFile that cites "sources familiar with the plans" claims that the vehicle will get the automaker's next-gen All4 all-wheel-drive system as soon as spring 2016. Allegedly the all-wheel-drive system derives from the setup that's available on the BMW 2 Series Active Tourer, which shares the Mini's UKL platform. The layout uses a multiple-disk clutch at the rear axle to manage power to the back wheels and can route up to 100 percent of the grunt to the tail in a pinch. When extra traction isn't needed there, power goes exclusively to the front. The All4 system will allegedly be available on both the Clubman Cooper and Cooper S models, and MotoringFile estimates the cost of ticking the option box at around $1,500. After introducing the tech on the standard versions, a hotter John Cooper Works model capable of powering all of its wheels will also reportedly begin production around next November. Mini will reportedly also offer this all-wheel-drive tech in the next-generation Countryman. The vehicle will use the UKL platform like the rest of the brand's lineup, but the crossover will grow even larger to look more off-road ready, according to rumors. We reached out to Mini USA spokesperson Mariella Kapsaskis, who says "she can't confirm anything officially about an all-wheel drive Clubman or JCW variant." Related Video: