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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Hardtop Four-Door Carbon Edition breaks cover [UPDATE]

UPDATE: Mini USA sent a announcement with official details and pricing for the Carbon Edition, which is available below. After an $850 destination charge, the models cost $37,100 with a manual gearbox. Mini doesn't offer the John Cooper Works trim on the Hardtop Four-Door, but a handful of US customers can now order the next-best thing. The new Carbon Edition satisfies the needs of enthusiasts wanting extra power to go with the two additional doors, but Mini will only offer 150 of them here. The Carbon Edition starts with the Hardtop Four-Door Cooper S and then layers on the John Cooper Works Pro Tuning Kit to create a 208-horsepower hot hatch. An upgraded exhaust with Sport and Track modes also comes with that package, according to MotoringFile. For extra style, they all wear a JCW body kit in Midnight Black, and there's a heap of carbon-fiber trim to fit the name. Matte black stripes amplify the menacing look and feature a little Carbon emblem cut into the ones on the sides. Additional improvements include LED headlights, a panoramic sunroof, a navigation system, and JCW interior trim. The array of improvements don't quite take the Carbon Edition to the full 228 hp from the JCW Hardtop Two-Door, but Mini spokesperson Mariella Kapsaskis tells Autoblog that the US product team handpicked these parts to get as close as possible. If this limited-edition, four-door hot hatch intrigues you, get on the phone with a dealer soon. According to Kapsaskis, the first examples are already at dealers, and the Carbon Edition might not last long with just 150 of them on the road. Related Video: MINI Carbon Edition: The fastest, loudest, and most powerful MINI Hardtop 4 Door we make. The Carbon Edition combines the already powerful MINI Cooper S Hardtop 4 Door model with the new John Cooper Works Pro Tuning Kit, valve exhaust system and high-grade carbon fiber accessories. The result is 208 horsepower and an ultra-aggressive exhaust note with Sport and Track Mode*. The exhaust flap is operated wirelessly via two clicks of the Bluetooth controller and unleashes devilish backfire pops and crackling sound on the overrun. Genuine carbon fiber mirror caps, air intake trim, and tailpipe finishers are offset against Midnight Black metallic paint and exclusive matte black sport and side stripes accented by a red pinstripe.

New Mini Countryman shows its big bones

The latest crop of Mini models are larger than their predecessors, and these spy shots let us check out the upcoming Countryman, which could be the biggest vehicle from the diminutively named brand yet. This test car drops some camouflage from the previously spied examples, which gives us a much better look at the new design. Up front, the swirling camo panels do nothing to hide the Countryman's broad, mesh grille, and you can easily make out the shape of the oval headlights. These shots offer a clear look at the lower air dam, with round foglights flanking the central intake. At the rear, the Countryman gets Mini's traditional big taillights, and the exhausts poke out from each corner of the bumper. The next-generation Countryman grows longer and wider to increase interior volume, but the crossover rides on BMW's UKL platform like the rest of Mini's latest vehicles. We also anticipate it to share the same choices of three- and four-cylinder turbocharged engines. Like the recently revealed Clubman All4, expect all-wheel drive as an additional option. After the launch of the standard version, which could happen at the Paris Motor Show in October, the brand likely plans to fill out the Countryman range with a performance-oriented John Cooper Works variant and a greener plug-in hybrid model.