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Mini goes all Occulus Rift with Augmented Vision glasses [w/video]

If April Fools' Day hadn't already passed, this might have come off as a joke. For the upcoming Shanghai Motor Show, Mini has a prototype for an augmented reality system, and the tech looks absolutely bizarre. Developed in conjunction with Qualcomm, driver's don goggles that look like a cross between Google Glass and something a World War I aviator might wear, and being behind the wheel suddenly becomes almost like a video game. Called Augmented Vision, some of its features are similar to contemporary HUD systems, with displays of vehicle speed and navigation data, but this literally puts the info right in front of the driver's eye. There're sci-fi features too, like displaying floating arrows on the road to indicate where to turn to reach a destination, and perhaps coolest of all, the X-ray view lets you look through the car's doors and pillars to see outside. As a prototype, we wonder how much of this is nearly possible today and what's pure fantasy. See Mini's idea for the future of motoring for yourself in the clip below. Hopefully, we don't all have to wear such goofy looking glasses foe future tech, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI AUGMENTED VISION: A REVOLUTIONARY DISPLAY CONCEPT OFFERING ENHANCED COMFORT AND SAFETY. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand. Munich, Germany, April 9, 2015. MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. "MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future," explains Dr. Jorg Preissinger, project-manager MINI Augmented Vision, BMW Group research and technology. "Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand's trademark sense of lifestyle." Using see-through technology, the AR eyewear shows relevant information in the driver's direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2020 Mini John Cooper Works GP is priced from $45,750

Mini hasn’t even given us all the details for the upcoming John Cooper Works GP, but it already has a price. Set to debut at this month's L.A. Auto Show, the GP will start at $45,750. The last GP-badged Mini sold for $39,950, so this mid-$40,000 price point isnÂ’t out of the ordinary or unexpected. However, itÂ’s still pretty nuts considering the competition. Mini previously told us the GP will have “over 300 horsepower” and go around the Nurburgring in less than 8 minutes. Global production is also limited to 3,000 total cars, but itÂ’s not clear how many of those will be coming stateside.  Mini John Cooper Works GP View 30 Photos A regular 2020 John Cooper Works Hardtop starts at $34,250, but itÂ’s making do with considerably less horsepower at 231 ponies. A Civic Type R retails for $37,230. A Golf R is $41,290 and the WRX STI costs $37,895. WeÂ’ll note that Mini hasnÂ’t said how much standard equipment is included with the $45,750 asking price, so it could get much more expensive from there — Mini will surely let you go nuts with the configurator. That said, we can hope the high asking price does include an array of niceties you'd have to pay for on higher trims of the JCW Hardtop. When it launches later this November, Mini has already promised it will be the fastest car itÂ’s ever produced. WeÂ’re excited to see the extreme Mini take to the streets in mid-2020, as the GP models in the past have always provided us with a gloriously fun driving experience.