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If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.

Mini reveals it's developing an electric John Cooper Works model

We at Autoblog are extremely fond of the Mini Cooper SE electric car. So we're also excited to learn that Mini is also developing an electric John Cooper Works model. Unfortunately, that's all Mini has actually said about a future electric John Cooper Works model: that it's in development. Anything else about it, such as how hardcore it will be, or what motor it will use, is entirely up for speculation. All we have to go on are photos of the prototype. From the looks of it, the prototype is simply a Mini John Cooper Works (JCW) GP, but with an electric powertrain. The entire body, even the giant wing and funky fender flares, is the same as the uncompromising GP, except for the grille. The grille is the mostly solid example used on the Cooper SE. There aren't any tailpipes on this car either, for obvious reasons. This certainly suggests Mini is planning a mean electric JCW, and not just a slightly stiffer upgrade from the S/SE models. It raises big questions about the motor, though. The gas-powered GP is the most powerful production Mini in history with over 300 horsepower. Only one BMW motor has been used in a Mini so far: the base i3 motor, which makes 181 horsepower. The i3s has a punchier motor that makes 195 horsepower that would probably drop in easily, but it wouldn't seem powerful enough for a GP-type car. Perhaps the iX3's motor, which makes 286 horsepower, could fit? It would certainly be near enough to the GP's engine. Maybe even one of the motors from the dual-motor, 500-horsepower BMW iX would do the job? We'll just have to wait and see, and it's hard to say just how long, since Mini gave no information on reveals. Hopefully it won't be too long if the company is testing minimally camouflaged electric GP prototypes. Related Video: