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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Electric Mini tows a Boeing 777 airplane, because why not?

Car manufacturers seem to love hitching up to massive planes. Even Mini is getting onboard with the trend, and it's using a camouflaged version of the electric Mini on its way. Now, we saw the Mini Cooper S E completely uncovered a few days ago in spy photos, so make sure to check those out to see what the car will really look like. If it's the plane pulling you're after, watch the video above. Mini collaborated with Lufthansa on this one. The airliner provided a Boeing 777F freight aircraft for the stunt. That airplane has an unladen weight of approximately 150 tons, or just about 300,000 pounds. Needless to say, it's safely over whatever towing rating Mini is going to give its electric car. This Mini doesn't pull the airplane far, but it's enough to prove the brand's point: Electric equals lots of torque. Like we mentioned before, others have pulled off a similar stunt. A few notable examples include the Toyota Tundra towing the space shuttle for 12 miles, Porsche hauling an Airbus 380 with various Cayennes and then a Tesla Model X pulling a Boeing 787-9 Dreamliner. The Model X is most like Mini's stunt, since it's also an electric vehicle. We'll note that the airplane towed by the Mini is also far lighter than that towed by the Tesla. Still, to have enough torque and traction to move a 300,000-pound airplane is impressive, and if nothing else, it's entertaining to watch. Reports have indicated that the new electric Mini will share the BMW i3's powertrain and battery pack, so that means it may have required only 168 horsepower and 184 pound-feet of torque to pull this off.

Mini reveals new John Cooper Works concept ahead of Detroit

BMW effectively hit the reset button when it unveiled the new Mini at the LA Auto Show last month, opening the door to a whole raft of new variants to follow - and this is the first.
Set to be unveiled at the Detroit Auto Show next month is the new Mini John Cooper Works Concept, a show car that previews the next hot hatch from the Anglo-Saxon automaker. Mini isn't saying much about what makes it tick, focusing instead of the design that sets it apart from the standard version we've already seen.
This JCW concept features a lustrous grey paintjob with bright red accents, 18-inch alloys and an upgraded aero kit, all aimed at making the Mini look that much sportier. It's got bigger air intakes where the fog lights would be, LED headlamps, a black grille frame, side skirts, a rear bumper with diffuser insert and a roof-mounted spoiler.