2007 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2021 Mini Countryman spied wearing a subtle change of clothes

Mini isn’t taking its crossover lineup anywhere but forward these days, and a facelift for the tall Countryman appears to be next in line. We got details for the hot JCW version of the Countryman a couple of months back, but a mid-cycle refresh is on the docket for the regular version now. Spy photos of the refreshed Countryman show all the exterior changes will be coming to the front and rear portions of the car. Everything else about the long and wide Mini is staying the same, but we could see some interior improvements in the name of technology. As for whatÂ’s visible through the camouflage, the Countryman doesnÂ’t appear to be going through anything radical in the front or back. The grille looks like itÂ’s taking on the same shape as the current Countryman. However, a few minor changes to the lower front bumper are noticeable. Mini looks to be changing up the vents/intake design down there. We donÂ’t mind the carÂ’s current design, but this doesnÂ’t seem to be changing much anyway. The most obvious change out back is the carÂ’s taillight design. ItÂ’s a different pattern on the curvy red light element, but itÂ’s not a Union Jack flag. Perhaps Mini will ultimately tack the Union Jack on it, but this prototype doesnÂ’t wear the British pride on its hindquarters.  Perhaps the big takeaway here is more about the lack of changes Mini appears to have in store. WeÂ’ll be hoping the upgrade is heavy on tech and new features rather than actual design changes. The Countryman went through a radical (large) rebirth for the 2017 model year, but hasnÂ’t exactly lit the world on fire with sales since. Last year was the modelÂ’s best year since 2014, but itÂ’s still behind the modelÂ’s all-time best-selling years. WeÂ’ll expect this light refresh to hit us for the 2021 Countryman, so a reveal sometime next year is likely.

Honda engines and giant killing in the classic Mini Cooper

Electric Federal has taken a fresh look back at the enduring legacy of original Mini with a video interview with Heritage Garage's Graham Reid, one of the foremost experts on classic Minis. As Electric Federal points out, it's important to remember that the Mini did not start out as a performance car. It was built in response to the Suez Canal crisis of the mid-50s, which had a similar effect on British gas prices as OPEC did on American prices in the 1970s - rationing and rapid price jumps.
Through the years, Minis have grown from their budget roots to become seriously competent performance machines. As Reid says, a 150-horsepower Mini on the right track should have no problem outpacing a contemporary Porsche 911.
For some time now, classic Mini owners have been dropping Honda engines under the tiny hoods of their classics. With up to 250 horsepower pulling a car that tips the scales at barely 1,200 pounds, the upgraded Mini is "a real sleeper," Reid says. Interestingly, Reid doesn't mention another increasingly common swap in the Mini community - Suzuki Hayabusa-powered Coopers.