2007 Mini Cooper S Convertible 2-door 1.6l on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Superleggera patent renderings suggest production prospects

Mini impressed us all when it revealed the Superleggera Vision concept at the Paris Motor Show a couple of months ago. But even before the little roadster concept debuted, there were already rumors of its production potential. And those rumors are only being further entrenched by the emergence of a series of patent renderings. Bearing much more than a passing resemblance to the concept, these images show what could be a revised, production version of the Superleggera, though not without its concessions to reality. For one thing, it looks like it's got a proper framed windshield, but it's hard to tell with the roof in place – something we never saw on the concept, either. It's also got more substantial wing mirrors, but the fin on the rear deck is still there, as are the extractor vents on the hood. We also note that the grille openings are the same shape as the concept's. Of course, the emergence of these images and their filing with the relevant authorities doesn't necessarily mean that Mini is moving ahead with the roadster's production. But if it did, it would likely ditch the concept's electric powertrain, and could stand to fill the void left by the discontinuation of the maligned, outgoing Mini Roadster that was essentially a scrunched Cabriolet with a cowling where the rear seats and stacked roof would be. Parent company BMW is likely taking into account that its rival Daimler didn't have much luck when it slotted a unique roadster of its own into the Smart lineup, so here's hoping that if it does give the Superleggera the green light, it'll have more success in the marketplace.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.