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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2019 Mini Cooper JCW Knight Edition Drivers' Notes | Drama in a tiny package

The Mini Cooper John Cooper Works Hardtop is the most performance you can buy in a Mini. More powerful JCW Clubmans and Countrymans are over the horizon, but those are much larger cars. A two-door hardtop with a hatchback is the traditional Mini shape, and we were thrilled to have a go in it. Being the JCW, our tester was equipped with the 2.0-liter turbocharged four-cylinder that makes 228 horsepower and 236 pound-feet of torque. Those power figures aren’t tantalizing, but theyÂ’re enough to make this little car a real hoot to zip around town in. We also had the six-speed automatic, which costs $1,500 more than a manual — donÂ’t worry, the automatic is still fun. After adding options and the all-important Knights Edition package, the sticker was up to $42,565. That is far more expensive than a lot of cars with more performance than what this little Mini has to offer. However, the Mini lifestyle is about more than just performance — customizability is huge, allowing you to personalize your brand-new car to a much higher degree than competitors. Additionally, there are only going to be 150 Knights Edition models made, so youÂ’ll have a car that could be rather appealing to a Mini enthusiast in the future. Road Test Editor Reese Counts: I love hot hatches. Even in the hatchback-averse American market, there's a wide variety to choose from. There's the tried-and-true Volkswagen Golf GTI (I used to own a MkV), its more powerful all-wheel-drive Golf R sibling, the unfortunately styled but extremely fun Honda Civic Type R, and the soon-to-be-extinct (if possibly already) European-American hybrid Ford Focus RS. Few cars at any price point are as consistently fun as hot hatches. Good ones are always eager to play, even putting around town. The Mini Cooper JCW has always been one of the more wild of the bunch, a hopped-up version of the Cooper S that spits and pops and burbles like oil on a cast iron pan. Past models were for Mini enthusiasts that were willing to pay more for the most hardcore Cooper around. The current car debuted in 2015, and while I've driven a few current-gen Coopers, this is the first time I had a chance in a JCW. My complaints hold true — visibility isn't great and it's expensive for what you get — but it's a hell of a lot of fun and not nearly as punishing as I expected. The ride was pretty compliant on Detroit's moon-cratered streets, even with our tester's 17-inch wheels. It was firm, sure, but not nearly as bad as I'd heard.

Mini may have overexpanded, some models may not be replaced

Surprise, surprise. According to Edmunds, Mini may be looking to reduce the number of vehicles in its range, which has recently expanded to include a total of seven offerings (not to mention the copious varieties of configurations found within each line). When Mini relaunched in the early 2000s, it did so with one model, the Cooper Hardtop, and has since added the Convertible, Clubman, Countryman, Coupe, Roadster and Paceman. It looks like those ambitions of expanding the range to include up to 10 models may have been a bit optimistic.
"When we start to replace models, I think you will see that we won't replace every model exactly," Jim McDowell, Vice President of Mini USA, told Edmunds in an interview. The brand's core models right now are the Hardtop and Countryman, and of the roughly 66,200 vehicles that Mini sold in the United States last year, these two vehicles accounted for some 75 percent of total sales.
McDowell declined to mention any specific models that may not be replaced in the lineup's next generation, though our best guess is that ultra-niche vehicles like the Coupe (pictured) or Clubman. As for replacing some of the current models with new products, the only clear gap we can see in the brand's lineup is a smaller car like the Rocketman concept, though we've been told several times that a mini-Mini isn't going to happen. Be sure to let us know what Mini models you'd like to see kept or axed in Comments below.