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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

The 2018 Mini John Cooper Works Countryman ALL4 is a hot crossover

With the introduction of the 2018 Mini John Cooper Works Countryman ALL4, Mini has both rounded out its JCW line-up, and created one of the fastest little crossovers out there. The model follows the recently released JCW Clubman, and like that car, the JCW Countryman has a turbocharged 2.0-liter four-cylinder producing 228 horsepower and 258 lb-ft of torque. That puts it solidly ahead of the next sportiest crossover, the 215-horsepower Juke Nismo RS, though it falls short of the monstrous Mercedes-AMG GLA45's 375 horsepower. The JCW Countryman's power is sent to all four wheels through either a standard 6-speed manual or optional 8-speed automatic transmission. Although the automatic has launch control, Mini claims both the manual and automatic JCW Countrymans will reach 60 mph in 6.2 seconds on the way to a top speed of 145 mph. Comparing acceleration times, the Countryman comes up a tenth behind the JCW Cooper, and two tenths behind the JCW Clubman. On top of the extra power, the JCW Countryman gets improvements in the steering and stopping departments. We don't have much detail about the suspension at this point, but it says it has been changed for better handling. The brakes are upgraded to Brembo units, with the front calipers featuring four pistons. You'll be able to spot a JCW Countryman thanks to a few exterior and interior tweaks, too. JCW badges adorn each side of the car, the front bumper eschews fog lights for larger air inlets, and the grille gets a red surround. Mini also offers its Rebel Green paint as well as a Chili Red roof and mirrors, both options that are only available on JCW vehicles. The interior receives JCW sport seats, steering wheel, and shifters, too. The high-performance Countryman will make its public debut at the Shanghai Motor Show and should reach US dealers this April. Mini has not revealed pricing yet, but will likely present it closer to the on-sale date. Related Video:

Mini headed to North Pole to meet Santa Claus

It seems that retailers are bringing out the Christmas decorations earlier each year, but Mini's premature holiday spirit could be one for the record books. The day after Black Friday, the "Mini Goes to Santa Claus" adventure will depart from BMW headquarters in Munich, Germany and head up Rovaniemi, Finland (just outside the Arctic Circle) to deliver Christmas letters to Santa Claus -he must have an mail outpost here for his North Pole workshop. Guinness World Records is also getting involved with this trek, by competing for a for the longest-ever wish list to Santa.
Mini has assembled teams of vehicles from 16 countries consisting of all of its current models to drive the almost 1,900 miles. Although it won't be a part of the convoy, the Mini Paceman will be in Rovaniemi to welcome the groups along with former rally driver Rauno Aaltonen who will "demonstrate his unequalled talent" while driving the Paceman. We're not exactly sure what this means, but snowy climates and rally drivers always seem to be a recipe for great entertainment to us.
Scroll down for Mini's press release, but we'll have to wait until later in the month to see what should be some pretty cool pictures of the trip.