2007 Mini Cooper S on 2040-cars

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Xcar takes the Mini Challenge, and it sounds awesome

The third-generation Mini is well and truly on sale in markets across the world. The new four-door model should be arriving soon, if it isn't already on sale in your neck of the woods, and the latest John Cooper Works model made its official debut just a few weeks ago at the 2015 Detroit Auto Show. We aren't going to be talking about any of those right now, though. That's because our chums at Xcar took it upon themselves to sample the third-generation Mini Challenge racecar, a 275-horsepower, hardcore, fully committed competition version of the otherwise adorable Mini Cooper S. At roughly 30,000 British pounds (about $45,200 at today's rates) there's a lot to like about the Challenge car. Aside from a gutted cabin and aggressive aerodynamic kit, the racer has been fitted with slick tires, a Quaife sequential gearbox, adjustable dampers, Alcon brakes and a consequently lower curb weight – under 2,600 pounds with an average-sized driver. It's fair to say the Challenge driving experience figures to be unlike your typical road-going Mini. And considering that, we think the folks that built the car, Total Track, have fulfilled their promise of delivering a "touring car experience at a fraction of the cost." Have a look at the Xcar video and let us know what you think. Be sure to crank up your speakers, because the Challenge sounds excellent.

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

The Mini Rocketman could be reborn as an EV

Ask Mini fans what their favorite concept has been over the past 15 years, and you're likely to get one of two answers – the tiny Rocketman hatch, or the Superleggera roadster. The two cars are perhaps the best representations of the Mini brand's values, offering a tiny, efficient package in one vehicle and a stylish performer in the other. And they might finally see production. Okay, so that's an awfully big "might," and it's based on hints offered by Mini product boss Ralph Mahler to Autocar about expanding the company's range. The bad news? The Superleggera is facing long odds, Mahler said, because "roadster segment is small and demand is going down, with new markets opening up. The growth is not there, so it's always a challenge". "It fits perfectly into the brand, but we're a small [sales volume] car brand and have to be focused and know what we want to have," Mahler said, keeping hopes alive. "The Superleggera is playing a role but no decisions." Things are looking much rosier for the Rocketman, which could see a future as sort of a Mini-branded BMW i3. Originally introduced as a more elemental, affordable Mini, Mahler said it's "inspiring us as of today, especially as an EV in the future." Using the lessons learned by its parent company with the i3, Mini could adopt that car's creative packaging to make a roomy three-door with a remarkably small footprint. But even with that knowledge, building a Rocketman EV could be a tall order. "It was something that was ahead of its time but is still inspiring," Mahler told Autocar. "With a smaller car, it's a bigger challenge. With Rocketman, and talking EV in the future, as the EV engine gets more portable, it's give and take [for such a small EV]. Related Video: