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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Next-gen Mini could sire 10 different models including PHEV

The first generation of the reimagined, BMW-backed Mini was a simple things, confined to two body styles - hatchback and four-seat convertible. It wasn't until the second-generation platform came along that Mini began truly expanding, offering a long-wheelbase model, a roadster, a coupe, a five-door crossover, and a three-door, um, thing?
BMW is aiming for 10 to 12 different vehicles from just two brands off one platform.
According to an interview between Automotive News Europe and the BMW board member that oversees Mini, Peter Schwarzenbauer, the funky British brand will be expanding far beyond the seven body styles it currently offers. "With the new ULK architecture, we currently have in mind eight to 10 models," Schwarzenbauer told ANE. That architecture he mentions, will also underpin the BMW 1 Series GT and the BMW X1, meaning that BMW is aiming for 10 to 12 different vehicles from just two brands off one platform (and that's only what we know about).

Mini prepping new John Cooper Works convertible

Those enamored by a Mini's spritely handling and retro styling but looking for that extra performance edge have had a succession of John Cooper Works models to choose from, straight through to the latest version unveiled this week in Detroit. And now, Mini appears to be preparing a JCW version of the new convertible. Spied undergoing cold-weather testing in Scandinavia, this Mini prototype appears to be wearing the tell-tale signs of a JCW model, combined with the folding fabric roof of the convertible model. Mini has yet to reveal the convertible version of the latest, third-generation Cooper, but while we're expecting it to take a similar approach to the outgoing model – with four seats and a soft top stacking up in the back when open – there's always the chance that, with the demise of the two-seat Roadster model, the roof on the new cabrio will fold more flush with the rear deck. Since this prototype, like the previous one we saw over a year ago on a flat-bed truck, has its roof up, it's impossible to say at this point. What we can see is that this prototype, though decked out in swirly camouflage, is wearing the upgraded body kit of the new JCW hatch, including the flared wheel arches, big air vents and dual central exhaust tips. The wheels, though wearing snow tires appropriate to the climate, fill those flared fenders well, and are in turn packed with what look like pretty big brakes. Expect the 2.0-liter turbo four to pack the same 228 horsepower and 236 pound-feet of torque as the hardtop version, only with the added thrill of wind in your hair. Of course, if Mini is indeed preparing to launch a JCW version of the new convertible, there's nothing to say it won't do the same with the four-door Hardtop, the upcoming Clubman wagon or any other body-style in the new range. Featured Gallery Mini JCW Convertible: Spy Shots View 9 Photos Image Credit: CarPix Spy Photos MINI Convertible Performance jcw mini convertible mini cooper convertible