2006 Mini Cooper S Convertible 2-door 1.6l on 2040-cars

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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini wins Dakar Rally for fourth year in a row

Motorsport in its various forms tends to be characterized by eras of domination: Red Bull in F1, Audi at Le Mans, Citroen and now Volkswagen in the WRC. That's certainly the case with the Dakar Rally. After years of domination at the hands of the Mitsubishi Pajero, the Volkswagen Touareg won the famous rally raid three years running. But these days, it's all about Mini. The Anglo-Saxon team won the Dakar three years running, locking out the podium last year in positively dominant style. And now it's won again. After some 5,600 miles spanning three countries across South America, the Mini All4 Racing machine piloted by Nasser Al-Attiyah of Qatar, with France's Mathieu Baumel as co-pilot, has taken the top step on the podium in Buenos Aires. The duo won five out of 13 legs to claim the race, marking the first win for Baumel and the second for Al-Attiyah, who won with VW in 2011. It would have been a podium lockout again for Mini had it not been for Giniel de Villiers and Dirk von Zitzewitz, who placed their Toyota Hilux in second, with additional Minis finishing in third, fourth and fifth. The troubled Peugeot 2008 DKR driven by Stephane Peterhansel ultimately finished in 11th place. American driver Robby Gordon finished first in his class, but 19th overall. Things were even more predictable in the other categories. The Kamaz team from Russia won the Truck category for the third consecutive year (and the twelfth since 2000). Spanish rider Marco Coma won the Motorcycle category on his KTM 450 Rally – his second consecutive win and fifth win overall. And Poland's Rafal Sonik won in the Quad class, which has been taken on a Yamaha ATV every year since the rally moved to South America and the category was instituted.

Mini headed to North Pole to meet Santa Claus

It seems that retailers are bringing out the Christmas decorations earlier each year, but Mini's premature holiday spirit could be one for the record books. The day after Black Friday, the "Mini Goes to Santa Claus" adventure will depart from BMW headquarters in Munich, Germany and head up Rovaniemi, Finland (just outside the Arctic Circle) to deliver Christmas letters to Santa Claus -he must have an mail outpost here for his North Pole workshop. Guinness World Records is also getting involved with this trek, by competing for a for the longest-ever wish list to Santa.
Mini has assembled teams of vehicles from 16 countries consisting of all of its current models to drive the almost 1,900 miles. Although it won't be a part of the convoy, the Mini Paceman will be in Rovaniemi to welcome the groups along with former rally driver Rauno Aaltonen who will "demonstrate his unequalled talent" while driving the Paceman. We're not exactly sure what this means, but snowy climates and rally drivers always seem to be a recipe for great entertainment to us.
Scroll down for Mini's press release, but we'll have to wait until later in the month to see what should be some pretty cool pictures of the trip.