2006 Mini Cooper S on 2040-cars

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Mini says it won't leave the convertible segment after all

Ending years of frequent and credible rumors, Mini announced it will replace the Convertible halfway through the 2020s. Demand for roadsters is dropping in many global markets, but the firm remains committed to the segment. Mini stated it's proud to offer the only open-top four-seater in the premium small car segment; most of the other roadsters in its price range are two-seaters. While it's becoming increasingly difficult for companies to make a business case for a car like the Convertible because the segment it competes in is quickly shrinking, Mini explained demand remains high enough in key markets like the United States and England to warrant launching a new model. "We are firmly convinced of the success of this vehicle concept or the future," said company boss Bernd Korber in a statement. "[In 2020], almost one in five Mini customers in Germany opted for open-top driving fun." Mini stopped short of releasing information about the next-generation Convertible, though we assume it will continue to be closely related to the two-door Hardtop. As we've previously reported, the fourth-generation hatchback will be characterized by a retro design, but it will be smaller and visually purer than the model currently in showrooms. And, while the company is pegging its future on electric cars, the next Hardtop will remain available with gasoline-burning turbocharged engines. Reading between the lines suggests an electric Convertible will join the range, however. Additional details about the next-generation Convertible will be released in the coming months, and Mini announced the model will make its global debut in 2025. It will arrive approximately two years after the fourth Hardtop.  

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini recalls 30K Hardtops to improve side-impact protection

Mini is recalling 30,456 units of its two-door models because they don't conform to federal side-impact requirements for the rear seat passengers. According to the documents submitted to the National Highway Traffic Safety Administration (here as a PDF), this includes 15,653 examples of the 2014-2015 Mini Cooper Hardtop, 14,782 units of the 2014-2015 Mini Cooper S Hardtop, and 21 of the 2015 Mini John Cooper Works Hardtop (pictured above). Those with production dates between December 2013 and March 2015 are affected, the automaker reports in a statement to Autoblog. According to NHTSA, the agency tested a 2015 Cooper and Cooper S Hardtop on July 1 and 2, but the S didn't meet one of the impact requirements. The analysis showed that rear passengers in these vehicles were potentially in greater danger in a crash. Upon further research, the government and Mini found more models potentially affected. The automaker isn't aware of any reports of accidents or injures from this problem. To rectify the situation, dealers will add more energy-absorbing material in the space between the rear interior panels and the exterior of the hatchbacks, which will take around four hours. The campaign to fix them will begin on Sept. 12. RECALL Subject : Side Impact Crash Worthiness/FMVSS 214 Report Receipt Date: JUL 17, 2015 NHTSA Campaign Number: 15V450000 Component(s): STRUCTURE Potential Number of Units Affected: 30,456 All Products Associated with this Recall Vehicle Make Model Model Year(s) MINI COOPER 2014-2015 MINI COOPER S 2014-2015 MINI JOHN COOPER WORKS 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014-2015 MINI Cooper and MINI Cooper S Hardtop 2 Door vehicles and 2015 MINI John Cooper Works Hardtop 2 Door vehicles. The affected vehicles do not meet the side impact performance requirements for the rear seat passengers. As such, these vehicles fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 214, "Side Impact Protection." CONSEQUENCE: If the side impact performance requirements are not met, rear seat passengers may be at a higher risk of injury during a crash. REMEDY: MINI will notify owners, and dealers will install additional energy absorption material between the rear interior side panels and the exterior vehicle body, free of charge. The recall is expected to begin September 12, 2015. Owners may contact MINI customer service at 1-866-825-1525.