2006 Mini Cooper 60,000 Miles on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Next Mini Clubman disguises all six doors

After revealing the new Mini hardtop in various guises, the next new model in the pipeline from the retro British marque is the Clubman. And here it is. Though still wearing some swirly camouflage, this Clubman prototype - previewed by the concept showcased last year - is clearly nearing production readiness. Since it'll have to differentiate itself from the four/five-door version of the new hardtop, the Clubman is expected to be even longer than the model it replaces. And this time, it'll have rear doors on both sides; and from these spy shots, it looks like they'll be conventional, full-size, front-hinged portals, instead of suicide doors. Around back you can also see the taillights peeking through the camo, on split rear portals instead of the one-piece, top-hinged tailgate on the standard-wheelbase model. At this stage, we wouldn't be surprised to see the new Clubman appear for the first time at the upcoming Geneva Motor Show. Whenever it does bow, it'll serve as the second pillar of the brand's reconfigured product lineup, following the new hardtop and preceding the upcoming next-gen Countryman crossover, Superleggera roadster and Minor city car.

Evo's Mini-focused tribute to Best Motoring is the best thing you'll see all day

Our friends at Jalopnik are absolutely spot on with their argument that "your life is shit" if you've never experienced Japan's outstanding Best Motoring. The show is easily one of the best car-related things on the Internet, taking the creme de la creme from what is now known as the Super GT series, as well as D1 drift and other disciplines, and plopping them in some of the finest cars of the 1990s and 2000s. Seriously, go and check it out. Back? Good. In honor of Best Motoring, Evo has put together its own tribute (some might call it a cover version) of the video series, assembling four drivers and four cars for an all-out track battle. The vehicles in question all sport the Mini badge, and they run the gamut from hot road cars to one-make racers. First, we have Andy Wallace and the best car of the bunch, a 2006 John Cooper Works GP (full disclosure: your author owns an R53 and will never be convinced that it isn't the finest example of the revived Mini, because supercharger). He'll be followed by Marino Franchitti in R56-based, 2013 John Cooper Works GP, while Dickie Meaden and Jethro Bovingdon are in the race-prepared, second-generation Mini Challenge JCW and third-generation Mini Challenge S275, respectively. Everything from the track action (which we won't spoil for you), to the camera work to the pre-race introductions is spot on, just like we'd expect from Best Motoring. It's outstanding, and you should be sure to take a look at it straight away.