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Mini pegs its future on crossovers, electric cars, and the Chinese market

Mini shed light on how its range of models will grow during the 2020s. It confirmed the longstanding rumors claiming it will expand its presence in the crossover segment, and it announced plans to launch more electric cars, including some that will be built in China through a joint-venture established with Great Wall Motors. Executives at the BMW-owned firm have approved what they describe as a realignment of the line-up that's primarily built on three pillars: electric technology, crossovers, and China. "Harnessing new target groups and sales markets will be crucially important for the future of Mini," stressed company boss Bernd Korber. As of writing, Mini's only entry into the crossover segment is the Countryman (pictured), which is well into its second generation, and its only electric car is a variant of the two-door Hardtop. It confirmed two more crossovers are in the pipeline. One is described as a being positioned in the small-car segment, and the other is billed as a compact model. The former will exclusively be available with an electric powertrain, while the latter will be offered with internal combustion engines, though some degree of electrification will almost certainly be available. Mini stopped short of providing concrete details about its future high-riders, and we don't know precisely when they'll be unveiled, but an earlier report sketches the outline of a battery-powered crossover that resurrects the Paceman nameplate and that's about as big as the BMW X1. Possibly called Traveler, or Traveller if product planners select the British spelling, the second model will reportedly ride on BMW's CLAR platform, meaning it will be the first Mini equipped with a longitudinally-mounted engine, and the brand's first rear-wheel drive car. Like its parent company, Mini realistically aims to give customers what it calls the power of choice. While electrification will spread across its line-up, it's not planning on phasing out gasoline- or diesel-burning engines in the near future. It pointed out internal combustion technology remains an ideal solution in some markets. Whether current members of the Mini range will be canned during the realignment is a point executives steered clear of. They confirmed the Countryman will sooner or later return for a third generation, but unverified rumors claim the open-top variant of the Hardtop will retire without a successor in February 2024.

Mini celebrates its first Monte-Carlo victory with Paddy Hopkirk Edition

Mini's newest special-edition model is a tribute to a victory that was as unexpected as it was significant. Northern Irish pilot Paddy Hopkirk won the 1964 edition of the Monte-Carlo Rally in a Cooper S, impressively beating far more powerful cars, and the two-door 2021 Hardtop Cooper S Paddy Hopkirk Edition celebrates this victory. Fittingly, every Paddy Hopkirk Edition is finished in Chili Red with a white roof, a combination that echoes Hopkirk's 1964 model (pictured below). 37 decals on both doors create another visual link between 2020 and 1964. Mini also added 17-inch alloy wheels, black trim all around, and a white hood stripe that served as a blank canvas. Look closely: it features 33 EJB graphics (the winning car's registration number) and Hopkirk's signature.  His signature also appears on the hatch, on the sill plates, and on the right side of the dashboard. LED headlights, keyless entry, black interior trim, and a leather-wrapped three-spoke steering wheel come standard. There are no mechanical modifications, meaning the Paddy Hopkirk edition is powered by a turbocharged, 2.0-liter four-cylinder that delivers 189 horsepower and 207 lb-ft of torque. It spins the front wheels via a six-speed manual transmission, though a seven-speed dual-clutch automatic gearbox is offered at an extra cost. Mini dealers across the United States will begin receiving the Cooper S Paddy Hopkirk Edition in November 2020. It's one of two special-edition models joining the range for 2021; the second is the heritage-laced Coral Red Edition. Pricing hasn't been released yet. "Production is planned for November and December of this year," said a Mini spokesperson, "with a very limited number expected for the U.S. market. Only a few hundred." Victorious past Sir Alec Issigonis envisioned the original Mini as a practical, budget-friendly alternative to bubble cars, not as a rally-dominating machine, but the pocket-sized four-seater quickly proved its mettle on the track. Accomplished engineer John Cooper built the first Mini Cooper in 1959, the year the standard model was released in England, though it was a one-off prototype. Bolstered by a ballooning aftermarket scene, even amateur enthusiasts experimented with ways to extract more power out of the small four-cylinder and fine-tune the car's handling. It took less than a decade for the Mini to become a force to reckon with at races on both sides of the Atlantic.

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.