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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini Countryman spied looking less and less Mini

As the entire Mini lineup continues to grow in size, our latest spy shots for the upcoming Mini Countryman testing in Germany reveals the automaker's biggest car will stick to the trend of increasing semantic contradiction. This latest prototype drops some of its camouflage over the previously spied model that was spotted testing in the winter. Unlike the last test mule we saw, the disguised vehicle ditches the hexagonal grille for one that mimics the current model's design with a more traditional layout. The prototype also loses the sporty, multi-spoke wheels for a more boring, plastic-like set. The side and back end of the vehicle are heavily camouflaged, hiding the rear design of the prototype. But Mini's iconic taillights are still evident with the most current prototype only having one exhaust outlet, while the previously spotted model sported two. As expected, the next-gen Countryman should grow longer and wider. The increase in size will coincide with a switch to BMW's UKL2 platform. We also expect the Countryman to share the same three- and four-cylinder turbocharged engine options as vehicles on the same platform, namely the Mini Clubman and BMW X1. This prototype, with its low-end wheels and single exhaust outlet has us thinking that Mini is testing out one of its more fuel-efficient models. After the Countryman's debut, which is expected to happen at the Paris Motor Show in October, a performance-oriented John Cooper Works model and a plug-in hybrid variant should follow suit. Related Video: Featured Gallery 2017 Mini Countryman Spy Shots View 9 Photos Image Credit: CarPix Spy Photos MINI Crossover Hatchback SUV

BMW sold 2.49 million BMW, Mini and Rolls-Royce vehicles in 2018

FRANKFURT — German carmaker BMW on Tuesday said it achieved record sales of 2.49 million BMW, Mini and Rolls-Royce vehicles last year. "BMW Group achieved record sales in 2018. 2.49 million vehicles mean the BMW Group is the world's leading premium automotive company for the 15th year running," Chief Executive Harald Krueger said. In 2017, BMW Group sold 2.46 million vehicles. Daimler has not yet released annual sales figures for Mercedes-Benz passenger cars, so it remains unclear whether BMW brand overtook Mercedes-Benz in terms of sales in 2018. Sales of BMW, Mini and Rolls-Royce cars were higher than Mercedes-Benz in 2017.