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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini bringing new 230-hp John Cooper Works to Detroit

Mini models may keep getting incrementally bigger, but then so do their engines. Or more powerful, anyway - especially when it comes to the John Cooper Works performance models. The JCW version of the first (post-revival) generation R50, which was really more of an upgraded Cooper S than its own model, packed a 1.6-liter supercharged four with 200 horsepower. The following R56 JCW upped that incrementally to 208 hp, but the next Works hatchback is now rumored to pack around 230 horses.
Tipped to be revealed in both three- and five-door body-styles at the 2015 Detroit Auto Show half a year from now, the F56-gen Mini John Cooper Works hatchback is expected to use the same 2.0-liter turbo four as the new Mini Cooper S, but increasing the output from 189 hp to approximately 230. That would mean it would be more powerful than either of the two previous John Cooper Works GP editions to make the new JCW the most powerful road-going Mini to date, backed by 285 pound-feet of torque driving through a six-speed manual or available automatic transmission to deliver what promises to be a blistering pace for the latest retro hatchback.

2015 Mini Cooper snapped uncovered on the road

The third generation of reborn Mini is nearly upon us. Just look at the trail of breadcrumbs the Anglo-Saxon automaker has been leaving us.
First we saw the upcoming new Mini Cooper, spied from above at a photo shoot, which Mini was quick to point out was not its best angle. Then BMW's retro-hatch division showcased the Mini Vision concept, and followed up just yesterday with details of the new engines and chassis that will underpin the latest model. And now we have the clearest batch of spy shots we've seen yet.
Not only were these shots taken from a better angle, but also show the new Mini in the more tempting Cooper S trim - complete with hood scoop, split-spoke alloys, roof spoiler and twin central exhaust tips.