2005 Mini Cooper S on 2040-cars

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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2014 Mini John Cooper Works Paceman All4

The One Mini Should Have Taken Rallying
It needs to be said: Mini using the Countryman as their World Rally Championship racer's bodystyle of choice has done them no favors on the marketing front. And that's what it's all about in motorsports these days: marketing and image. We have just driven the 2014 Mini John Cooper Works Paceman All4 through Frankfurt's surrounding rural areas, and even in thick snow where few souls dared to tread, it has singularly rekindled some faith in the John Cooper Works sub-brand - a glorious name whose credibility has been threatened by portly and somewhat pointless products like the JCW Countryman.
The JCW Paceman is a little quicker than its Countryman relative, a little lighter, hunkered down lower, and better looking. We can't say we're crazy anymore about the stock Chili Red details and black exterior they keep showing us at these launches, but that's just paint. Then there's that projected pricing of $36k-plus that puts us on the verge of yelling "¡No mas!" But the All4 system on our 215-horsepower Paceman worked extremely well when paired with a set of exceptional Pirelli Sottozero Winter 210 Serie II tires (sized 205/55 R17 91H all around). The combination of all-wheel drive and good rubber encouraged us to gradually up the average speed and enthusiasm the further we drove along.

2022 Mini JCW Hardtop and Convertible add new dampers, styling and tech

Mini released broad details on updates to its entire Hardtop and Convertible lineups back in January, and while photos of the John Cooper Works version were available, what Mini did to the car for 2022 was less clear. Today, Mini is clearing that up with a dedicated 2022 JCW information drop. There’s only one major mechanical change to speak of, and thatÂ’s a new set of optional adaptive dampers for both the Hardtop and Convertible. They feature new “frequency-selective damper technology that operates with an additional valve acting on the traction side.” Mini says this should make for better compensation on uneven roads. Additionally, the maximum damping force is 10% higher than before, so Mini promises even more control and stability in corners. WeÂ’ll also note that the standard suspension is fixed — these new dampers are part of the Adaptive Suspension package. Beyond the new suspension, this JCW is very similar to the last. ThereÂ’s still a BMW-sourced 2.0-liter turbocharged four-cylinder under the hood that makes 228 horsepower and 235 pound-feet of torque. The Hardtop continues to be available with a six-speed manual transmission (eight-speed auto optional), the Convertible carries on with the automatic as its only transmission option. Mini claims the Hardtop will reach 60 mph in 5.9 seconds, while the Convertible does it in 6.3 seconds. On the appearance front, Mini updated the looks of the JCW with a new face and redesigned diffuser. ThereÂ’s a new 18-inch JCW-exclusive two-tone wheel option, and the interior enjoys all the tech and feature updates gained from the non-JCW 2022 refresh. The updated JCW lineup is available now, and starts at $33,750 for the Hardtop and $39,750 for the Convertible.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.