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2021 Mini lineup includes some more equipment and some lower prices

Mini has played the unusual triple for its 2021 model-year lineup: Design revisions, more equipment, and lower prices on a number of models. Two full-body exterior colors, Emerald Gray Metallic and Melting Silver Metallic, won't make the new year. After a hiatus, the six-speed manual transmission returns on eight trims from the Cooper two-door hardtop to the front-wheel drive Cooper S Clubman. It's a third shifting possibility alongside the seven-speed dual-clutch automatic and the eight-speed Steptronic automatic. The hardtops and convertibles were refreshed for last year, so they'll carry on with that momentum. One feature change comes to the mid-grade Signature Trim, which can add 6.5-inch touchscreen nav and Apple CarPlay, and a digital instrument cluster as options. The top Iconic trim makes the digital cluster standard. The Oxford Edition trim holds the line at $19,750 before an $850 destination fee, for a total of $20,600, same as 2020. Mini's made the Oxford available to everyone, not only the recent students and military personnel that began as the exclusive buyer base. Not only are there no price increases among the hardtop and convertible ranges, seven models get $1,000 price reductions. Pricing for 2021 and the difference compared to 2020 is: Hardtop 2 Door Oxford Edition: $20,600 (No change) Cooper: $23,250 ($1,000 lower) Cooper S: $27,250 ($1,000 lower) Cooper SE: $30,750 (No change) John Cooper Works: $33,250 ($1,000 lower) John Cooper Works GP: $45,750 Hardtop 4 Door Oxford Edition: $21,600 (No change) Cooper: $24,250 ($1,000 lower) Cooper S: $28,250 ($1,000 lower) Convertible Cooper: $28,250 ($1,000 lower) Cooper S: $32,250 ($1,000 lower) Sidewalk Edition: $39,250 John Cooper Works: $39,250 (No change) The Clubman got a makeover for this year plus a more powerful John Cooper Works Clubman with 301 horsepower. The sole change here is a 6.5-inch touchscreen navigation unit included on the middle Signature trim. Prices for the 2021 Clubman are: S: $30,750 ($1,000 lower) S ALL4: $33,750 (No change) John Cooper Works ALL4: $40,350 ($100 higher) The big-selling Countryman does almost 40% of U.S. Mini business. Outside come redesigned LED headlights, new Union Jack taillights, LED fog lights on the base Cooper and Cooper S, and piano black trim in places like the light frames and door handles.

Mini JCW Convertible spied looking cold

The Mini Convertible John Cooper Works has stripped off almost all of the camo it was wearing when we last saw it a few months back. There's not much left to the imagination anymore, and all that remains are some swirls to hide a little of the hood and rear. As expected, the entire front end, rear bumper, central exhausts and subtly flared wheel arches come directly from the JCW take on the two-door Hardtop. Except for the Convertible's repositioned antenna and lowering top, the two models are essentially the same on the outside. With the standard, third-gen Mini droptop not actually unveiled yet, all of the camouflage at the back is likely there to hide the way the roof folds down. Under the hood, expect the latest JCW 2.0-liter turbocharged four-cylinder producing 228 horsepower and 236 pound-feet of torque with a choice of six-speed manual or automatic gearboxes. Of course, the Convertible also adds the thrill of tipping the throttle with the top down. Mini hasn't hinted at a reveal date for the latest Convertible yet. However, these shots suggest development is at a fairly advanced state, so an official debut is likely not too far off. Related Video:

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.