2005 Mini Cooper Convertible, Hot Orange Metallic, Fun In The Sun!! on 2040-cars

Auto blog

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Driver in the UK moves an ambulance just to free up a parking space

Finding a parking spot in a populated area can be a huge hassle. Drivers will circle a parking lot or a street a half dozen times, sometimes following a pedestrian like a lion hunting its prey in the hopes that that person will free up a spot. That said, there is no excuse for the guy who allegedly moved an ambulance in order to free up a parking space. According to Yahoo News, a driver in the UK got behind the wheel of an ambulance while paramedics were treating a victim in the back so he could park his Mini Cooper in a space that was being blocked. According to the paramedics, they didn't communicate at all with the Mini driver. The patient suffered "distress and discomfort" but was otherwise unaffected. Unfortunately, police are still trying to find the driver. While we can't do much from Michigan, we can provide a brief description. The suspect is a white male with dark hair in his 50s that stands about 5 feet 10 inches tall. The Cooper had a license plate that starts with RJ60. If you have any information, call the police in the UK at 101 or Crimestoppers anonymously on 0800 555 111. Related Video: News Source: Yahoo! NewsImage Credit: Getty Read This MINI

Mini exiting WRC after just one year

There was a fair bit of hullabaloo two years ago when Mini announced a return to the World Rally Championship for this season, but the road to making that happen has been as rocky as a gravel stage. It spent 2011 developing its JCW Countryman WRC challenger, changing its mind about how it wanted to work with Prodrive, dumped a driver due to budget issues, then registering its entry after the deadline had passed in a ploy that might or might not have been a protest aimed at the WRC promoter.
Mini had stated that it wanted to win the whole championship in 2013, and spent 2011 doing six WRC rounds as development. As it stands for this year, the WRC Team Mini Portugal - paid for by Mini, run by ProDrive - scored 26 points in the first rally at Monte Carlo and has so far blanked the rest of the season. The relationship between Mini and ProDrive appeared to be an ever-contentious affair, at the end of this season, even the money will dry up along with what support there was.
Because it contested every race in the calendar, though, Mini says it has completed the FIA requirements for homologation of the JCW Countryman WRC; meaning that privateers can continue purchasing the car and run it in the WRC. BMW Motorsport is continuing development and parts supply of the 1.6-liter turbo engine, and a report in Autosport indicates that ProDrive will continue to run Minis in the series next year.