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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini locks out the podium at Dakar Rally

Motor racing is often overcome by dominant forces. In Formula One these days, it's all about Red Bull. Le Mans is absolutely dominated by Audi. Citroën devastated the World Rally Championship for years. And the Dakar Rally is no exception to that particular rule, either.
The Mitsubishi Pajero won the event seven years in a row and many times before that. Then Volkswagen took the lead, winning three years running with competition-spec Touaregs once the rally shifted from North Africa to South America in 2009. But these days it's Mini that dominates.
The Mini All4 Racing team won in 2012, again in 2013 and has just won it again for 2014. Not only did it win again, but it took a devastating 1-2-3 finish to lock out the podium. Over the course of 13 days, Minis won 11 out of 13 of the total stages that make up the grueling rally, at the end of which Nasser Al-Attiyah crossed the line in third, Stéphane Peterhansel finished second, and just five minutes ahead of him, Nani Roma crossed the finish line in Valparaíso in first place. (Of course it didn't hurt that there were no fewer than 11 Minis entered in this year's rally, but still.)

Mini Clubman All4 Scrambler Concept is the big Mini we want

Mini of Italy built a butch version of the Clubman for the 2016 Valentino Park Motor Show. Called the All4 Scrambler, it's what happens when a Mini takes inspiration from a BMW R Nine T Scrambler motorcycle. We must say, we like this brutish little car. The matte paint is Frozen Grey, a favorite of BMW's high-performance M cars, while the roof is black. There's a luggage rack up there, and the old-school leather suitcase in the cargo area looks like it'd be right at home strapped to the back of an touring bike like the R Nine T Scrambler. In fact, the best thing about this Clubman is the way Mini of Italy has blended the motorcycle's characteristics into a compact wagon. The knobbly tires are more aggressive than the R Nine T, but the overall aesthetic effect is the same. The rubber looks sporty and, unlike the production Clubman, they do a better job of filling out the wheel wells. Add in the rally lights and It's a great look. It's harder to see in these images, but there's also a matte black applique on the front and rear bumpers, side sills, and around the wheel arches. It's a practical move, of course, but it's also makes for a nice, aggressive effect. Mini's tweaks in the cabin are modest. The Nappa leather and Alcantara upholstery comes in a rich tan shade meant to mimic the R Nine T's seat. It looks so good we wish Mini offered some version of the color on the production Clubman – every car should have a tan leather option. The headliner gets an Alcantara finish, too. Overall, Mini of Italy has built a handsome, production-based concept. Buon lavoro, I miei amici. Related Video: