2004 Mini Cooper S John Cooper Works.one Owner. $1500 In Recent Service. Jcw on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2015 Mini John Cooper Works Hardtop First Drive [w/video]

In its previous iteration, the Mini John Cooper Works three-door was a bad little mother. It looked like an engorged puffer fish facing down a shark, sounded like squadron of hornets with even the tiniest provocation of the throttle, and turned corners like it was angry at them. It was hard riding and ill mannered in all sorts of daily driving situations, but supremely satisfying when used in the all-out-attack mode for which it was designed. I dug every minute I spent in one, when really concentrating on driving. (As a commuter or passenger, not so much.) It only took fifteen minutes of driving on the lilting, tree-lined roads outside of New Haven, CT, to realize that the 2015 Mini JCW Hardtop was a lot less pissed off. And with more power, refined ride quality, a better interior, and an available automatic transmission, a lot more suitable for a wide variety of drivers. The little hellion has matured. On that grownup tip, the first of the many '15 JCWs I sampled was fitted with a six-speed automatic transmission. Cue collective shocked gasp. I'll forgive you if you didn't know an auto was going to be available equipment on the JCW, as Mini product planners had to remind me that it had been offered for the first time on the model-year 2013 car. Even then, the manual trans saw an impressive 75-percent take rate, so it's not as if many of the auto-shifters made it to the street. That could change in this new generation, where the 6AT acquits itself quite well. Wheel-mounted paddles offer near immediate response to requested shifts, and programming for the sport setting causes gears to be held up to the top of the tach. The manual is far more engaging, even if the automatic is quicker than the human hand. The six-speed Getrag manual transmission is still the better option, even the car is two-tenths of a second slower to 60 miles per hour with it (6.1 vs. 5.9 seconds), and less fuel efficient in the city (23 vs. 25 miles per gallon). The manual uses a long-levered shifter that still feels positive going between gates, and a short-travel clutch that's got nice weight and an easy catch point. It also offers defeatable rev matching, smoothing out even very aggro downshifts. Mini measures the manual as slower than the auto, but I had a lot more fun using it to harness the increased power of the 2.0-liter turbo four-cylinder engine.

2019 Mini Cooper JCW Knight Edition Drivers' Notes | Drama in a tiny package

The Mini Cooper John Cooper Works Hardtop is the most performance you can buy in a Mini. More powerful JCW Clubmans and Countrymans are over the horizon, but those are much larger cars. A two-door hardtop with a hatchback is the traditional Mini shape, and we were thrilled to have a go in it. Being the JCW, our tester was equipped with the 2.0-liter turbocharged four-cylinder that makes 228 horsepower and 236 pound-feet of torque. Those power figures aren’t tantalizing, but theyÂ’re enough to make this little car a real hoot to zip around town in. We also had the six-speed automatic, which costs $1,500 more than a manual — donÂ’t worry, the automatic is still fun. After adding options and the all-important Knights Edition package, the sticker was up to $42,565. That is far more expensive than a lot of cars with more performance than what this little Mini has to offer. However, the Mini lifestyle is about more than just performance — customizability is huge, allowing you to personalize your brand-new car to a much higher degree than competitors. Additionally, there are only going to be 150 Knights Edition models made, so youÂ’ll have a car that could be rather appealing to a Mini enthusiast in the future. Road Test Editor Reese Counts: I love hot hatches. Even in the hatchback-averse American market, there's a wide variety to choose from. There's the tried-and-true Volkswagen Golf GTI (I used to own a MkV), its more powerful all-wheel-drive Golf R sibling, the unfortunately styled but extremely fun Honda Civic Type R, and the soon-to-be-extinct (if possibly already) European-American hybrid Ford Focus RS. Few cars at any price point are as consistently fun as hot hatches. Good ones are always eager to play, even putting around town. The Mini Cooper JCW has always been one of the more wild of the bunch, a hopped-up version of the Cooper S that spits and pops and burbles like oil on a cast iron pan. Past models were for Mini enthusiasts that were willing to pay more for the most hardcore Cooper around. The current car debuted in 2015, and while I've driven a few current-gen Coopers, this is the first time I had a chance in a JCW. My complaints hold true — visibility isn't great and it's expensive for what you get — but it's a hell of a lot of fun and not nearly as punishing as I expected. The ride was pretty compliant on Detroit's moon-cratered streets, even with our tester's 17-inch wheels. It was firm, sure, but not nearly as bad as I'd heard.