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Mini Clubman All4 Scrambler Concept is the big Mini we want

Mini of Italy built a butch version of the Clubman for the 2016 Valentino Park Motor Show. Called the All4 Scrambler, it's what happens when a Mini takes inspiration from a BMW R Nine T Scrambler motorcycle. We must say, we like this brutish little car. The matte paint is Frozen Grey, a favorite of BMW's high-performance M cars, while the roof is black. There's a luggage rack up there, and the old-school leather suitcase in the cargo area looks like it'd be right at home strapped to the back of an touring bike like the R Nine T Scrambler. In fact, the best thing about this Clubman is the way Mini of Italy has blended the motorcycle's characteristics into a compact wagon. The knobbly tires are more aggressive than the R Nine T, but the overall aesthetic effect is the same. The rubber looks sporty and, unlike the production Clubman, they do a better job of filling out the wheel wells. Add in the rally lights and It's a great look. It's harder to see in these images, but there's also a matte black applique on the front and rear bumpers, side sills, and around the wheel arches. It's a practical move, of course, but it's also makes for a nice, aggressive effect. Mini's tweaks in the cabin are modest. The Nappa leather and Alcantara upholstery comes in a rich tan shade meant to mimic the R Nine T's seat. It looks so good we wish Mini offered some version of the color on the production Clubman – every car should have a tan leather option. The headliner gets an Alcantara finish, too. Overall, Mini of Italy has built a handsome, production-based concept. Buon lavoro, I miei amici. Related Video:

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini 're-evaluating' relationship with Abby Wambach following DUI arrest

Mini USA is "re-evaluating" its relationship with former US Women's National Soccer Team star Abby Wambach after the 35-year-old was arrested for driving under the influence on Sunday morning. Wambach was just one of the athletes that joined Mini's recently launched "Defy Labels" campaign. She was driving a 2014 Land Rover Range Rover – not a Mini – at the time of the arrest. "We're obviously concerned about the alleged DUI attributed to Abby Wambach. This behavior is against the values we promote as an organization and the safety of everyone on the road is a priority here at Mini," the company said in an official statement obtained by Automotive News. "Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing. We will continue to assess the situation and weigh our options." Wambach was arrested in Portland, OR after running a red light in her Range Rover. Her blood alcohol content was not released by the Portland Police Bureau, although she was described as "polite and courteous" throughout the affair, according to a statement. You can see the Super Bowl ad featuring Wambach below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.