2004 Mini Cooper Base Hatchback 2-door 1.6l*5 Speed* Panoramic View * No Reserve on 2040-cars

Auto blog

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini JCW Convertible spied looking cold

The Mini Convertible John Cooper Works has stripped off almost all of the camo it was wearing when we last saw it a few months back. There's not much left to the imagination anymore, and all that remains are some swirls to hide a little of the hood and rear. As expected, the entire front end, rear bumper, central exhausts and subtly flared wheel arches come directly from the JCW take on the two-door Hardtop. Except for the Convertible's repositioned antenna and lowering top, the two models are essentially the same on the outside. With the standard, third-gen Mini droptop not actually unveiled yet, all of the camouflage at the back is likely there to hide the way the roof folds down. Under the hood, expect the latest JCW 2.0-liter turbocharged four-cylinder producing 228 horsepower and 236 pound-feet of torque with a choice of six-speed manual or automatic gearboxes. Of course, the Convertible also adds the thrill of tipping the throttle with the top down. Mini hasn't hinted at a reveal date for the latest Convertible yet. However, these shots suggest development is at a fairly advanced state, so an official debut is likely not too far off. Related Video: