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Mini sells 500,000th car in US

Mini has officially sold 500,000 vehicles in the United States. The achievement came just a few days after the company commemorated its 11th anniversary in America. When the automaker first opened its doors to US buyers in 2002, it sold just 24,590 unis. Last year, the automaker moved 66,123 vehicles thanks in part to an expanded lineup that now includes the Clubman, Countryman, Coupe, Roadster and Paceman in addition to the stalwart Hardtop and Convertible. The company plans to have some 130 dealerships nationwide by the end of 2013; there are currently 116 Mini dealers in the US.
Mini helped reignite an interest in small cars with plenty of personality when it debuted the Cooper 11 years ago. The move helped pave the way for machines like the Fiat 500, Ford Fiesta and Chevrolet Sonic. Check out the quick press release on the 500,000th Mini model below.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini recalls 86,000 hatchbacks, convertibles from 2002 to 2005

Mini is recalling 86,018 cars built for model years 2002 through 2005 over concerns about the power steering system. The affected vehicles include both R50 Cooper and R53 Cooper S hatchbacks as well as convertibles (where applicable). Mini's public communications with the National Highway Traffic Safety Administration over the issue are decidedly oblique and simply pointing out owners could "experience temporary or permanent loss of the electro-hydraulic steering assistance." Worryingly, Mini claims it's aware of 20 accidents and five injuries due to the power-steering issue. This isn't the first time Mini has had problems with the power steering systems on these first-gen Coopers. The automaker had so many claims of bad power steering pumps and cooling fans that it upped the warranty on those units to 13 years or 150,000 miles for the same 2002 to 2005 models being recalled here. This author's personal 2006 model is on its third fan and second pump, though that year has never officially been investigated or recalled. A slight drop in steering assist and a low-battery warning at engine startup are the main signs your car needs recall work. Owners of the affected hatchbacks and cabrios will be notified by Mini and asked to report to their local dealer to have the electrohydraulic steering system's wiring and components inspected. Any repairs will be done free of charge. Read on for the official NHTSA bulletin. Related Video: Report Receipt Date: OCT 15, 2015 NHTSA Campaign Number: 15V660000 Component(s): STEERING Potential Number of Units Affected: 86,018 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2002-2005 MINI Cooper and Cooper S vehicles and 2005 Cooper and Cooper S Convertible vehicles. The affected vehicles may experience temporary or permanent loss of the electro-hydraulic steering assistance. CONSEQUENCE: If the vehicle experiences a loss of power steering assist, extra steering effort will be required at lower speeds, potentially iincreasing the risk of a vehicle crash. REMEDY: MINI will notify owners, and dealers will inspect the electro-hydraulic power steering system, replacing the components and wiring, as necessary, free of charge. The recall is expected to begin December 1, 2015. Owners may contact MINI customer service at 1-866-825-1525.