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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini Clubman Concept isn't mini, isn't a Clubman

Hey, remember when Mini was... mini? I know, you've heard all this before. But seriously.
Take this new Mini Clubman Concept, for example. As you'll recall, the current Clubman slots in between the Hardtop and Countryman models in the Mini lineup. But because the new, third-generation Mini has grown, so has everything else. And in fact, the concept car seen here is actually 4.4 inches longer and just over 2 inches wider than the current, already-large Countryman. The future of Mini looks awfully maxi.
Furthermore, the Clubman as we know it uses a weird, five-door layout (two up front, a third, suicide door, and two barn doors out back), but this concept adds a sixth door for a decidedly more conventional layout. Of course, four real doors for passengers sort of takes the uniqueness out of the Clubman package, and essentially makes this thing a not-as-tall, front-wheel-drive Countryman. Totally necessary, right?

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.