2003 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video:

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Some younger drivers relish the idea of stick shifting

Part way into the 21st Century, obsolescence isn’t what it used to be, especially in the minds of younger consumers; consider the renaissance of vinyl records and film cameras. To that list, add the automobileÂ’s stick shift. Manual transmissions are no longer just about lower car purchase prices, better fuel economy or more control on the road. TheyÂ’re about being hip. At least, thatÂ’s part of the thesis offered in a recent article in The Wall Street Journal. “The 20-Somethings Fueling a Stick-Shift Renaissance”  examines a modest but real resurgence in the sales upticks of manual-equipped cars, and focuses on the enthusiasm of younger people to acquire them, and the challenges—no longer so challenging—of learning bow to drive them. But, as readers of Autoblog have learned in recent years,, the future of manuals, as author Rachel Wolfe succinctly points out in the Journal piece, is essentially doomed in the longer term. Blame the electric vehicle. She writes that car makers sold 43 different manual models in 2022, according to J.D. Power, compared with 69 in 2019. “While a few EVs do have more than one gear,” she says, “auto makers are still figuring out how to translate the experience of maneuvering a manual to their electric car lineups. ‘’ Did we mention “doomed”? But Ms. Wolfe does offer some positivity. “MINI just opened a manual driving school of its own at the BMW Performance Center in Thermal, Calif.,” she writes. “A January company survey of just over 1,000 drivers found that two-thirds of 18-to-34-year-olds are eager to learn how to drive a manual, versus 40% of older respondents who donÂ’t already drive stick.” The author quotes a couple of drivers who became enamored of manuals, including a teenager from Ohio who took his driving test with a manual. “I thought it was cool to learn how to drive on a stick, just because I could tell my friends that I was a better driver than them,” he says. She also visits the other side of the issue, talking to a 24-year-old, who said that she found the stick “cool,” but only until “her leg grew sore from the clutch as she navigated traffic commuting back and forth from law school every day in Tampa, Fla.  ‘I think they are very fun to drive for about two hours, and then youÂ’re like, OK, I would like to put it away and just drive like a normal person again.’’” The full article is available online here.