2003 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini pegs its future on crossovers, electric cars, and the Chinese market

Mini shed light on how its range of models will grow during the 2020s. It confirmed the longstanding rumors claiming it will expand its presence in the crossover segment, and it announced plans to launch more electric cars, including some that will be built in China through a joint-venture established with Great Wall Motors. Executives at the BMW-owned firm have approved what they describe as a realignment of the line-up that's primarily built on three pillars: electric technology, crossovers, and China. "Harnessing new target groups and sales markets will be crucially important for the future of Mini," stressed company boss Bernd Korber. As of writing, Mini's only entry into the crossover segment is the Countryman (pictured), which is well into its second generation, and its only electric car is a variant of the two-door Hardtop. It confirmed two more crossovers are in the pipeline. One is described as a being positioned in the small-car segment, and the other is billed as a compact model. The former will exclusively be available with an electric powertrain, while the latter will be offered with internal combustion engines, though some degree of electrification will almost certainly be available. Mini stopped short of providing concrete details about its future high-riders, and we don't know precisely when they'll be unveiled, but an earlier report sketches the outline of a battery-powered crossover that resurrects the Paceman nameplate and that's about as big as the BMW X1. Possibly called Traveler, or Traveller if product planners select the British spelling, the second model will reportedly ride on BMW's CLAR platform, meaning it will be the first Mini equipped with a longitudinally-mounted engine, and the brand's first rear-wheel drive car. Like its parent company, Mini realistically aims to give customers what it calls the power of choice. While electrification will spread across its line-up, it's not planning on phasing out gasoline- or diesel-burning engines in the near future. It pointed out internal combustion technology remains an ideal solution in some markets. Whether current members of the Mini range will be canned during the realignment is a point executives steered clear of. They confirmed the Countryman will sooner or later return for a third generation, but unverified rumors claim the open-top variant of the Hardtop will retire without a successor in February 2024.

2014 Mini John Cooper Works Countryman All4

The standard Mini Countryman is a bit of an odd duck against the backdrop of 'normal' small crossovers like the Mazda CX-5 and the Ford Escape, but I sort of get it. Apply the same winning Mini formula to a CUV, and you get a smaller-than-average entry in the segment, one that is far more entertaining to drive than the norm, more stylish inside and out and pretty expensive when cross-shopped. That list of qualities doesn't appeal to all crossover shoppers, sure, but it intrigues a big enough list that the Countryman has reason for being.
Now, add the expensive John Cooper Works package to the Countryman's already niche goodies list, and Mini starts to lose me. So, I'm getting the softer suspended, taller, generally less dynamically joyful version of the brand's core values, but now you're charging me at least $35,000 ($13k more expensive than the basic, front-drive Cooper Countryman and $7k more than the MSRP of the Cooper S All4 version)? What's that? You're going to make it look like a garish, tippy-toed tuner car in the process? Take my money.
Or, actually, let me keep it. I can swing with a lot of the weirdness that Mini has to offer, but this car pushed me past my limit.

This Mini just set a very long Nurburgring lap record

The video above is 45 minutes long. You probably won't watch the whole thing. It documents what is possibly the least visually exciting and most impressive Nurburgring record ever, with a Chinese driver keeping a Mini Cooper on two wheels for the entirety of a Nordschleife lap. That's 12.9 miles at a blistering average speed of 17 mph. The number of support vehicles seen on track, some of which pass the Mini at various points, highlights just how nonstandard this lap is. A Mercedes van trailing behind stops at one point and then catches back up shortly after. This is an endurance run more than anything. Credit of course goes to the skilled driver, who had to balance the car on its left wheels while enduring the pain of leaning at a steep angle. For 45 minutes. The car was specially prepped, with things like a welded diff and an airless left front tire (it looks like something off a fork lift) helping it steer, propel, and support the car. Bridge to Gantry's Dale Lomas was there to witness the leisurely event, and he has all of the details, including what was done to the car and what it was like to travel from viewing location to viewing location to witness the same lap. The driver, Han Yue, is an expert at manhandling Minis. He's the guy with the Guinness record for the tightest parallel-parking job (not to be confused with the tightest reverse parallel park) and also set with a driver in an M4 doing donuts around his up-on-two-wheels Cooper. We find it extremely fitting that the car for this latest record was plastered with Red Bull decals. You know, the wings? News Source: Bridge to GantryImage Credit: Nurburgring / Facebook Motorsports MINI Hatchback Racing Vehicles Performance nurburgring record