2003 Mini Cooper S Hatchback 2-door 1.6l on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Enter to win a 2020 Mini Cooper SE Electric and $10,000 cash

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Enter to win this giveaway or any other Omaze experience between now and December 31, 2020, and receive 150 bonus entries with Autoblog’s exclusive code AUTOBLOG150. Simply add the discount at checkout. There are some incredible cars on Omaze, including Broncos and 911s converted to electric, Range Rover Sport SVRs that can hit 150 mph and ford a river (not at the same time of course), and camper vans that allow you to live wherever youÂ’d like. While it would be incredible to win any of those vehicles, it's probably best that you actually consider them dream cars. And that you have the extra garage space. By contrast, an electric Mini Cooper SE is a practical car you can drive day in and day out, while saving the dollars in your bank account for that project that really is your dream car. Win a 2020 MINI Cooper SE Electric and $10,000 - Enter at Omaze Plus, not only does this prize come with the car, it also comes with $10,000 cash to spend however youÂ’d like. I donÂ’t know about you but that would be a nice down payment on my dream rig (a 70 Series Land Cruiser if anyone is wondering). Taxes and shipping costs are also covered. And of course because itÂ’s on Omaze, your entries will go toward helping a great organization, specifically, Feeding America. “(It) is the nationÂ’s largest domestic hunger-relief organization. Their network of food banks, pantries and meal programs serve virtually every community in the United States, reaching 40 million people (including 12 million children and 7 million seniors). Feeding America works to get nourishing food — from farmers, manufacturers, and retailers — to people in need. They also seek to help the people they serve build a path to a brighter, food-secure future. Your generosity will help Feeding America continue to connect people with food and work to end hunger.” If youÂ’d like this two-door EV in your garage, enter this drawing quickly, as the deadline to enter is Nov. 17, 2020, at 11:59 p.m. Pacific time. Enter to win this giveaway or any other Omaze experience between now and December 31, 2020, and receive 150 bonus entries with AutoblogÂ’s exclusive code AUTOBLOG150. Simply add the discount at checkout. MINI Commerce deals

Carfection looks for the ultimate pocket rocket

If there's one thing we love, it's a good showdown. Especially when it's on video, done by some Englishmen, and involving some manner of performance machinery. Like this latest clip, for example, from Carfection. The team formerly known as Xcar have assembled three very compelling supermini hot hatches: two we can get on our side of the pond, and one we can't. One American, one Frenchman, and one Brit. One cheap, one expensive, and one somewhere in between. They all pack turbo fours, of course, but placed in entirely different packages. There's the evergreen favorite Ford Fiesta ST, the Renault Clio RS 220 Trophy that should have the rest licked, and the retro rocket that is the Mini JCW. And there's only one way to find out which is the best. It's a tough contest, to be sure, but lest you think it all comes down to specifications or which one's the newest, you'll want to think again. Because when it comes to hot hatches, all the electronic gizmos and power boosts in the world can't show up a perfectly dialed-in chassis that lets you hug the curves and feel like you're going a lot faster than you actually are. But don't take our word for it – see what our British friends have to say about it in the Queen's English in the seventeen-minute clip above. Related Video: