2003 Mini Cooper Hardtop 2dr Cpe S Hatchback on 2040-cars

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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini Coopers make the best Pac-Man ghosts in Pixels movie trailer

The concept of fighting off real-world incarnations of classic arcade game characters out to destroy the Earth sounds like a rejected idea for an SNL Digital Short. But it's coming to theaters this summer in a film called Pixels starring Adam Sandler and Kevin James. Based on the trailer, it seems the premise of the film is that aliens receive a message from Earth and decide to fight back with vintage arcade characters, including ones from Space Invaders, Q*bert and Donkey Kong. To defeat these baddies, Sandler and Co must beat them in the style of their respective games. When it comes time to take out the giant glowing-yellow Pac-Man, their plan includes outfitting a quartet of Mini Cooper S models as the ghosts. Squint at the cars' license plates to spot a subtle, visual joke. They are called Inky, Pinky, Blinky and Clyde – the nicknames of the enemies in the arcade. While it could be argued that Sandler and James haven't quite been at the top of their games recently, the story here appears to boil down to Ghostbusters with video games, which could work purely on a nostalgic level if it's properly handled. Check out the trailer to spot even more vintage arcade references.

Mini forgets to bring car to LA, shows Citysurfer concept scooter

See that red thing? It's the Mini Citysurfer Concept. It is not, in case you were wondering, an automobile. Yet despite this apparent shortcoming, Mini has placed it on a plinth at the 2014 Los Angeles Auto Show.
The electric scooter weighs in at 40 pounds, can hit 15 miles per hour, cover 10 to 15 miles and can be folded up and charged in the trunk of a Mini Cooper (or any other vehicle with a 12-volt outlet and a roomy enough cargo area). According to the British marque, these qualities will give the scooter's owner the "spontaneous and convenient mobility even in those sections of an urban area not accessible to motorized vehicles."
It's not terribly difficult to see the appeal, as Mini explains it. With urban congestion becoming an increasingly serious problem - and some cities beginning to ban cars outright - the idea of an easy to charge and easy to stow runabout is extremely attractive. That's doubly true in the case of the Citysurfer, which is rather well equipped, as far as scooters go.