2003 Mini Cooper Base Hatchback 2-door 1.6l on 2040-cars

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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini Cooper Next 100 Concept | Autoblog Minute

The Mini Vision Next 100 concept. The futuristic vehicle features is autonomous, has a rear engine layout, a de-cluttered interior, and loads of tech that is aimed at providing drivers and riders with a connected user experience. MINI Autoblog Minute Videos Original Video autos bmw group

2020 Mini Convertible Sidewalk Edition hits the pavement again

In 2007, the Mini Convertible Sidewalk dropped its top in bitter winter during the Detroit Auto Show to show off its exclusive appearance package. The cosmetic suite makes a return for 2020, again as the Mini Convertible Sidewalk, with more color and design choices courtesy of Mini Yours. The primo choice comes in Deep Laguna metallic, a hue unavailable on other models, set off by patterned hood strips with contrasting edges. Buyers can spec five metallic colors from the traditional palette, too: White Silver, Moonwalk Grey, Thunder Grey, Enigmatic Black, and Midnight Black. For markets that make such perks optional, the Sidewalk Chili equipment package installs LED headlights and fog lights, automatic air conditioning, the interior lighting package, a height-adjustable front passenger seat, the storage package, and driving modes. Sidewalk logos on the side indicator bezels ease identification from afar, so too the 17 inch Scissor Spoke two-tone wheels. Upon closer inspection, the arrow graphics woven into the fabric soft top are another giveaway, as are the brushed aluminum sill plates bearing the word "Sidewalk." The interior's been wrapped in MINI Yours anthracite leather upholstery, stitched with Petrol and Energetic Yellow thread. Braided Petrol piping outlines the seat forms, dark Petrol contours the floor mats, while doors get Petrol and silver accents. A Sidewalk logo sits at the base of the leather-wrapped sports steering wheel. Three engine lineup comes in three gasoline flavors, a 1.5-liter three-cylinder with 102-horsepower in the Mini One, the same engine with 134 hp in the Mini Cooper, and a 192-hp, 2.0-liter four-cylinder for the Mini Cooper S. Mini says the standard transmission will be a six-speed manual; the row-your-own took a break for a spell but is due back in the U.S. next month. The seven-speed Steptronic dual-clutch is optional on the Mini Cooper and Cooper S, the DCT with paddle shifters an option on the Cooper S only. We aren't privy to price yet – that comes closer to launch in March. The Mini Convertible Sidewalk will be sold worldwide, but numbers might be limited; the UK, for instance, only gets 150 examples.