2002mini Cooper S Supercharged, Highly Modified 208 Whp on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2014 Mini Cooper rockets into view

Here it is, all but undisguised. We've been clocking the 2014 Mini Cooper for months now, but engineers' well-placed camouflage has meant that our views have been very limited. Today, though, the disguises have been cast aside and the new Mini has been revealed in both standard and Cooper S form during a photo shoot, and there are some real surprises afoot.
For one, we had no idea that the Cooper would adopt the LED daytime running lamp corona headlamps from the much-loved 2011 Rocketman concept, but there they are, looking both unique and a little frightened. The front grille has been resculpted and and is now more rounded, integrating the bumper strike face in matte black. In fact, the entire nose looks a bit more rounded to our eyes, with all variants carrying a small but noticeable power bulge (shown here on the S model above the intake slot in the hood). The profile looks largely unchanged save for a slightly faster windshield, but the rear picks up a set of oversized taillamps that we'll likely have to see in person to get comfortable with. Our spy shooters tell us that the 2014 Cooper, codenamed F56, appears to be slightly larger in the metal than its predecessor, as expected, with much of that length coming in the form of a longer front overhang (perhaps to assist with pedestrian safety regulations).
Expected to ride atop the same UKL architecture shared with the upcoming BMW 1 Series GT and MPV, the entire line of Coopers may move to an all three-cylinder lineup, including BMW's 1.5-liter I3 that features a twin-scroll turbo, direct injection and variable valve timing, a combination good for anywhere between 120 to 200 horsepower. Eventually, higher-performance models could generate up to 300 horsepower out of this tiny engine. Our well-connected lensmen suggest that at least one four-cylinder engine might carry over to the launch of this new generation, but it may only be available for the first model year.

Mini may have overexpanded, some models may not be replaced

Surprise, surprise. According to Edmunds, Mini may be looking to reduce the number of vehicles in its range, which has recently expanded to include a total of seven offerings (not to mention the copious varieties of configurations found within each line). When Mini relaunched in the early 2000s, it did so with one model, the Cooper Hardtop, and has since added the Convertible, Clubman, Countryman, Coupe, Roadster and Paceman. It looks like those ambitions of expanding the range to include up to 10 models may have been a bit optimistic.
"When we start to replace models, I think you will see that we won't replace every model exactly," Jim McDowell, Vice President of Mini USA, told Edmunds in an interview. The brand's core models right now are the Hardtop and Countryman, and of the roughly 66,200 vehicles that Mini sold in the United States last year, these two vehicles accounted for some 75 percent of total sales.
McDowell declined to mention any specific models that may not be replaced in the lineup's next generation, though our best guess is that ultra-niche vehicles like the Coupe (pictured) or Clubman. As for replacing some of the current models with new products, the only clear gap we can see in the brand's lineup is a smaller car like the Rocketman concept, though we've been told several times that a mini-Mini isn't going to happen. Be sure to let us know what Mini models you'd like to see kept or axed in Comments below.