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Mini nixes plans for 7-seater, Countryman to stay largest model

Contrary to popular belief, it seems that Mini's growth plans do have a limit both in size and number of models. During the 2014 Geneva Motor Show, it unveiled the six-door Clubman concept (pictured above) that was 4.4-inches longer and about two-inches wider than even the current Countryman crossover. Mini design chief Anders Warming says that this is the new size limit for its models, and the BMW subsidiary isn't building a larger, seven-passenger vehicle above the current Countryman.
"We won't build anything bigger than the Countryman, not at this moment. You should be able to park a Mini in a city, so a Countryman or this new Clubman is as big as it should be," said Warming to Auto Express in Geneva. Rumors going back to last November, pegged the Mini as developing an even larger vehicle to take on mainstream CUVs.
While Warming is ruling out a bigger Minis for now, a smaller one like the Rocketman concept still might be in the cards. He said that the project has been warmly received but still had to be investigated because "it's a numbers game." So if bigger Minis aren't coming, there still might be a slim chance for a smaller one.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW i1 EV rumored, based on electric Mini

With just two BMW i cars currently available — and aging — we've been hankering to know what new EVs are coming down the pipeline for the Bavarian automaker. We've had news of the iNext and i4, caught wind of an iX3, and as BMW is in the early stages of a large electrification push, there has been a multitude of "i"-prefaced trademarks registered. The next we can expect, if the rumors from Spanish outlet Motor.es are to be believed, will be a diminutive i1 EV, based on the same platform as an upcoming electric Mini Cooper. As such, it would share the electric Mini's front-drive/front-motor configuration — previewed on the Mini Electric Concept, shown above, that debuted at the Frankfurt Motor Show last year. It stands to reason that the i1 would be smaller than the high-roofed i3, possibly borrowing the five-door hatchback format from the 1 Series sold in Europe (which would be a long-awaited dream come true if it made its way to the United States). The electric car would be about a foot shorter than the 1 series, though, according to the report, at about 158 inches long. It would be built on an electric version of BMW modular UKL platform. Keep in mind, the BMW i1 is just a rumor at this point, with Motor.es keeping its sources unnamed. If true, though, it could replace the i3 in BMW's lineup five years from now, in 2023. Related Video: News Source: Motor.es via Motor1 Green Rumormill BMW MINI Hatchback Electric Future Vehicles bmw i mini ev mini cooper ev