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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini Clubman Concept isn't mini, isn't a Clubman

Hey, remember when Mini was... mini? I know, you've heard all this before. But seriously.
Take this new Mini Clubman Concept, for example. As you'll recall, the current Clubman slots in between the Hardtop and Countryman models in the Mini lineup. But because the new, third-generation Mini has grown, so has everything else. And in fact, the concept car seen here is actually 4.4 inches longer and just over 2 inches wider than the current, already-large Countryman. The future of Mini looks awfully maxi.
Furthermore, the Clubman as we know it uses a weird, five-door layout (two up front, a third, suicide door, and two barn doors out back), but this concept adds a sixth door for a decidedly more conventional layout. Of course, four real doors for passengers sort of takes the uniqueness out of the Clubman package, and essentially makes this thing a not-as-tall, front-wheel-drive Countryman. Totally necessary, right?

Guerlain Chicherit going for world record for longest car jump

Does the name Guerlain Chicherit ring any bells? It definitely should if you're into competitive skiing, as he was crowned world champion in off-trail freeriding four times. But he's also a rally driver, winning the FIA Cross Country Rally World Cup in 2009 and even a stage of the Dakar Rally the following year. What really set him apart, though, was when he back-flipped a Mini Countryman rally car to set a world record last year. And now he's after another.
This time he's going after the world record for the longest ramp jump in a car. The record currently belongs to Tanner Foust at 332 feet, but Chicherit plans to break it by a good thirty more with a targeted distance of 360 feet.
He'll be using the Mini once again, sponsored by Monster Energy and Toyo Tires, and specially modified for the endeavor which he plans to undertake this Sunday under the auspices of Guinness World Record officials. We'll be watching to see how it all goes down.