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Mini Superleggera Vision Concept keeps us hangin' on [w/video]
Fri, 03 Oct 2014Mini's Superleggera Vision Concept may not be a Paris Motor Show debut, but this is the first time we've seen this stunning all-electric roadster in the metal, having been first shown on the tony shores of Lake Como at Villa D'Este in May. While it's small in stature, it's still big on both presence and detail, from its overall stubby yet sleek proportions to its Union Jack taillamps, Jaguar-esque rear fin and elegant rearview mirrors.
We still don't know much more about what powers this Touring Superleggera coachbuilt showcar, as any powertrain specifics are conspicuous by their absence, but we'd welcome both a pure electric version and something powered by the BMW/Mini turbocharged three-cylinder currently making the rounds in the new Mini Cooper.
Last we heard in September, any decisions on a production future for the Superleggera Vision have been tabled, with word being that a further six months of study is planned before Mini decides to greenlight or nix the project. We'd love to tell you that the fact that it's here in Paris is a great sign, but we wouldn't believe us, either.
Street Glory Mappers turning cars into dynamic billboards like this
Fri, 04 Jul 2014A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.
This Mini just set a very long Nurburgring lap record
Fri, Nov 4 2016The video above is 45 minutes long. You probably won't watch the whole thing. It documents what is possibly the least visually exciting and most impressive Nurburgring record ever, with a Chinese driver keeping a Mini Cooper on two wheels for the entirety of a Nordschleife lap. That's 12.9 miles at a blistering average speed of 17 mph. The number of support vehicles seen on track, some of which pass the Mini at various points, highlights just how nonstandard this lap is. A Mercedes van trailing behind stops at one point and then catches back up shortly after. This is an endurance run more than anything. Credit of course goes to the skilled driver, who had to balance the car on its left wheels while enduring the pain of leaning at a steep angle. For 45 minutes. The car was specially prepped, with things like a welded diff and an airless left front tire (it looks like something off a fork lift) helping it steer, propel, and support the car. Bridge to Gantry's Dale Lomas was there to witness the leisurely event, and he has all of the details, including what was done to the car and what it was like to travel from viewing location to viewing location to witness the same lap. The driver, Han Yue, is an expert at manhandling Minis. He's the guy with the Guinness record for the tightest parallel-parking job (not to be confused with the tightest reverse parallel park) and also set with a driver in an M4 doing donuts around his up-on-two-wheels Cooper. We find it extremely fitting that the car for this latest record was plastered with Red Bull decals. You know, the wings? News Source: Bridge to GantryImage Credit: Nurburgring / Facebook Motorsports MINI Hatchback Racing Vehicles Performance nurburgring record